Halo: Reach and Xbox 360 Help Microsoft Achieve 'Record First-Quarter Results'

By Xav de Matos, Oct 28, 2010 4:15pm PDT Microsoft has issued its earnings report for the first quarter of the 2011 fiscal year, featuring a 25 percent increase over the same period last year. Revenue for the quarter, which ended on September 30, 2010, totaled $16.19 billion.

Aside from moneymaking staples Windows and Office, Microsoft's Xbox 360 was cited as a strong provider of dolla-dolla bills. Sales of the console, Microsoft notes, are up 38 percent over the same quarter last year, reminding everyone within earshot (once again) that the Xbox 360 has been "outselling every competing console in the U.S. for each of the last four months."

Microsoft's Entertainment and Devices Devision (EDD)--the group responsible for the Xbox 360, Zune, and Windows Phone 7) saw a 33 percent increase in revenue versus the same period in 2010, totaling $409 million.

Shipments of the Xbox 360 have also jumped, shifting from 2.8 million units in this quarter versus the 2.1 million units it sent to retailers last year. According to the report, sales and marketing expenses for the EDD jumped 27% ($39M) this year, due "mainly" to "increased Xbox 360 platform marketing activities."

Clearly the spending worked, as Bungie's multi-Spartan epic Halo: Reach achieved $350 million in sales between its release and the 17 following its launch--since the period ended at the end of the same month.

So, that settles it: Next up, Halo: Kart Racing.

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