FarmVille Creator Zynga Worth More than Electronic Arts According to Valuation
by Brian Leahy, Oct 27, 2010 4:20pm PDTAccording to SharesPost Inc., which handles trades for shares of privately held companies, FarmVille creator Zynga has been valued at an estimated $5.51 billion. This tops Electronic Arts' $5.22 billion valuation as calculated by its NASDAQ stock price (via Bloomberg).
Keep in mind that Zynga is not a publicly traded company and this valuation is based upon what people are spending for shares or stake in the company. This is similar to when Microsoft dropped $240 million into Facebook for a 1.6 percent stake in the social network, valuing Facebook at $15 billion.
Zynga might not actually be worth $5.51 billion, but at least some people think it is and when dealing with that stock market, that's usually enough. "The valuation is not that crazy, given what's going on in the market," said Atul Bagga, an analyst at ThinkEquity LLC. "It's not that terribly expensive seeing the growth prospects." Bagga "estimates the virtual goods market may reach $3.6 billion in three years," according to Bloomberg.
Activision Blizzard is currently sitting at $13.9 billion valuation, while China's Tencent Holdings Ltd. comes in at a whopping $43 billion. FarmVille's success continues to mystify me. It's no Cow Clicker, though.
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Comments
I think its success is built on exposure and the context of that exposure. Think about how most people are first exposed to FarmVille. Players send progress updates to everyone on their FaceBook friends list. Someone who might not ordinarily play games sees this cute shit pop up on their granddaughter's Facebook page and thinks, 'Hey, what's this? I could play some cute shit with my granddaughter!' And then it just spreads, because it has a very low barrier to entry.
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