July NPD: Xbox 360 Leads all Platforms for First Time Since Sept. '07, NCAA Football Tops Consoles

The NPD Group have released sales date for the month of July, revealing the Xbox 360 has taken over the top spot versus all video game platforms. The last time the Xbox 360 led all platforms was in September 2007, following the release of Halo 3.

Although video game retail sales were slightly lower over July 2009, one major standout was StarCraft 2: Wings of Liberty, which sold 721K units during the month. The release was a major contributing factor to the 103% growth the PC category saw versus last year. (The game does not appear on the NPD list, as NPD only tracks console sales.)

EA's NCAA Football 11 combined for sales of 692K across the Xbox 360 and PS3, while last month's leader Red Dead Redemption fell to sixth place on the list, only appearing on the Xbox 360 platform.

    Top Ten U.S. Console Games - Reporting July 4 to July 31, 2010
  1. NCAA Football 11 (Xbox 360) - 368.0K
  2. NCAA Football 11 (PS) - 298.8K
  3. Crackdown 2 (Xbox 360) - 208.8K
  4. Super Mario Galaxy 2 (Wii) - 193.0K
  5. LEGO Harry Potter: Years 1-4 (NDS) - 141.7K
  6. Red Dead Redemption (Xbox 360)
  7. LEGO Harry Potter: Years 1-4 (Wii)
  8. Dragon Quest IX: Sentinels of the Starry Skies (NDS)
  9. New Super Mario Bros Wii (Wii)
  10. Call of Duty: Modern Warfare 2 (Xbox 360)

    U.S. Hardware Sales - Reporting July 4 to July 31, 2010
  1. Xbox 360: 443.5K (down 8.2K)
  2. Nintendo DS: 398.4K (down 112.3K)
  3. Nintendo Wii: 253.9K (down 168.6K)
  4. PS3: 214.5K (down 90.3K)
  5. PSP: 84.0K (down 37K)

Overall video game industry sales were down to $846.5m (a 1% difference versus $850.6m). While software sales were down 8%, overall hardware sales saw an increase of 12% thanks to the Xbox 360's continued strong showing following the release of the Xbox 360 "S Model."