CEO of Just Cause 2 Developer Avalanche Says More Games Should Be Canceled

By Brian Leahy, Feb 26, 2010 4:00pm PST

Christofer Sundberg, CEO of Avalanche (Just Cause 2), had some interesting words about the gaming industry, stating in an interview with Develop Online, "I still believe publishers should cancel more projects in case the developers fail to deliver quality, before the investments become too high."

Sundberg goes on to specifically call-out Ubisoft's Avatar: The Game as an example of the project that should be canceled:

Avatar is a great example of a game that should never have come out, regardless of how much money it made. I don't know if it was profitable or not, but games like that give licence-based games a bad reputation, and that reputation is already at an all-time low.

The film was undoubtedly successful, but the game failed to chart in the top 10 for the month of December across all of its platforms, combined. So what does this mean for the industry as a whole?

Sundberg believes that "in this industry, if you want to be successful you have to be patient, and look beyond that big bag of money. There is no way to make a quick buck in the game industry. The sooner people realize that, the better."

In response to comments made by Gas Powered Games (Supreme Commander 2) CEO Chris Taylor detailing the trend of indie developers becoming outsourcing studios for the major publishers over the last 15 years, Sundberg believes:

Yes, I think that's true but that's generally an American thing.

American developers tend to sell their companies way too early, and then they whine about not getting enough money when their projects become successful after a couple of years of being owned by a big publisher and not really being in control.

There are quite a few successful managers when it comes to being acquired by a publisher. But many developers look at this and always see the dollars and not the significance of actually being owned by someone else. Being acquired means that, ultimately, you're not in control of your destiny, or your daily work.

Sundberg's Avalanche Studios is based in Europe and is still independent. Its newest title, Just Cause 2, will be published by Eidos Interactive, itself acquired by Square Enix.

Click here to comment...

Comments

16 Threads | 52 Comments




  • I don't know I tend to feel that due to the developer having to push out the Avatar video game side by side with the movie it could just mean that the movie studio didn't care if the game was good or not just a long as they had a product to sell with the Avatar name on it. This has always been my though on why movie - game video games have always failed to be any good.

    Look at the new Batman Arkham Asylum game that developer didn't have a movie to bring it out with and it turned out to be one of last years best games, not to mention the Ghostbusters game ended up being a pretty good game and also wasn't being rushed to be delivered with a new movie.

    I think developers are just not given enough time to polish there games a lot of times in cases like this.