Dead Space Extraction Sales Slow, Analyst Points to Poor Marketing

By Nick Breckon, Oct 21, 2009 4:20pm PDT Sales of Visceral Games' Dead Space Extraction--the Wii rail shooter adaptation of the original Dead Space--have been unimpressive following its September 29 release, leading one analyst to blame a lackluster EA marketing campaign.

The game sold only 9,000 copies in the US between September 29 and October 3, according to NPD sales data.

"Electronic Arts didn't market Dead Space Extraction as much as it does with other titles," said EEDAR analyst Jesse Divnich to Edge.

"The success or failure of a Wii title usually correlates directly to marketing spend," he added. "If Electronic Arts spent little on marketing, I am sure the sell through was no surprise to them. So I do not believe sell through was a disappointment to EA."

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  • I blame the fact that it's a RAIL-SHOOTER, but then again, It's still a new game, so I shouldn't be so quick to jump the gun. That would be a rather naive thing to do, as we have only 4 days of sales to go by.

    Anyways, give it time. The original DS wasn't a runaway success either, but unlike this game, at least that one wasn't a rail-shooter, so it really had more going for it.

    I really liked Dead Space, so I bought this Wii variant and ended up really enjoying it. I hope in the long run it does well, but I can't say I'll buy another rail-shooter. EA has just used up its allowance.