Dead Space Extraction Sales Slow, Analyst Points to Poor Marketing

By Nick Breckon, Oct 21, 2009 4:20pm PDT Sales of Visceral Games' Dead Space Extraction--the Wii rail shooter adaptation of the original Dead Space--have been unimpressive following its September 29 release, leading one analyst to blame a lackluster EA marketing campaign.

The game sold only 9,000 copies in the US between September 29 and October 3, according to NPD sales data.

"Electronic Arts didn't market Dead Space Extraction as much as it does with other titles," said EEDAR analyst Jesse Divnich to Edge.

"The success or failure of a Wii title usually correlates directly to marketing spend," he added. "If Electronic Arts spent little on marketing, I am sure the sell through was no surprise to them. So I do not believe sell through was a disappointment to EA."

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  • Poor marketing maybe but here's my reasons since I actually want this game and have not bought it yet.
    1. $60 CDN. For a mature rail shooting Wii game? HOTD Overkill is $40 CDN. RE4 is $30. Mad World is $35... etc etc
    2. Availability. Neither Future Shop nor Best Buy near my place are currently carrying it. And at EB Games it is all but hidden, behind the counter.
    3. Mature titles don't sell well on Wii, period. Probably similar reason why there's not a lot of Cooking Mama type games for PS360? No one who has a PS360 will buy it. 0.o

    Ok I am ready to take my position as VP of Marketing now for EA. :)