Left 4 Dead 2 Expected to Be Fastest-Selling Valve Game Ever, Gets $25M Ad Campaign

By Chris Faylor, Oct 05, 2009 12:00pm PDT Gabe Newell--president of Half-Life, Counter-Strike, Team Fortress and Left 4 Dead developer Valve--has declared that "based on the strength of pre-orders, Left 4 Dead 2 will be the fastest-selling product in Valve's history."

The statement came as part of today's revelation that the November 17-due PC and Xbox 360 shooter will be backed by a $25 million ad campaign. The original, released last year, had a $10 million ad budget. Valve noted plans for a "more aggressive" European campaign spanning television and outdoor ads in more cities and markets.

"Left 4 Dead 2 has consistently run at 300% of Left 4 Dead's numbers," Newell added, with marketing VP Doug Lombardi clarifying that "Left 4 Dead 2 has already set the record for greatest number of pre-orders in our company's history."

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