Left 4 Dead 2 Pre-orders Get 10% Off

By Chris Faylor, Oct 02, 2009 9:30am PDT Throwing yet another pre-order incentive into the mix, Valve today announced that those who pre-order Left 4 Dead 2 from "participating retailers" will get 10% off the game.

The offer brings the PC version to $45 and the Xbox 360 edition to $55. Of course, the company's own PC digital distribution outlet Steam is among those participating.

The developer is also offering those who preorder an exclusive melee weapon, the American baseball bat, and early access to the demo. Valve utilized similar techniques for the first Left 4 Dead, with pre-orders getting early demo access and a discount.

The controversial zombie shooter sequel hits PC and Xbox 360 on November 17.

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  • The boycott gave Valve a once-in-a-lifetime jolt of energy. I think it's enabled them to scale back what could have been their most expensive ad campaign (I believe L4D1 was). The brand name awareness is now off the charts. Funny thing it's mostly positive as far as I can tell (outside the boycott group and their members posting in the usual rags) because a lot of 360 owners look at this as silly (they own every Madden football game ever) and most Steam-based FPS PC gamers will buy the game regardless if they are on the boycott group or not. If for anything to see what all the fuss is about.

    Any game that garners this much free press has to have something going for it.

    I suspect in the end the boycott group will claim credit for anything that happens. Be it a profitable adventure or not. If it fails they can (rightfully) claim they had an impact. It it's hugely successful they can say THEY changed Valve and made the game better for their efforts.

    In the end the ones really smiling are the Valve employees...