Actual EA Sporting Goods Arrive in October

The first fruits of the recent partnership between sports game developer Electronic Arts (Madden NFL, NBA Live, NHL, FIFA) and Toy Island will be on North American store shelves within the next week or so--"by early October"--the two announced today.

Among the various lines of EA SPORTS-branded "innovative sporting goods" are the "Sweet Spot" products, which "emit an audio reward when a user hits or holds the ball in the right spot," plus the "Voice Command" and "Sure Shot" product lines--said to "take the excitement of sports simulations out of the digital realm and into the physical world."

"We're expanding the brand to give young and future EA SPORTS fans a realistic and innovative experience in the real-world of sports, just as you can in the interactive world by playing an EA SPORTS videogame," said EA SPORTS marketing VP Glenn Chin.

The various offerings range from $14.99-$79.99, with details just below:

Sweet Spot Sports Product Line

The Sweet Spot Sports line of products comes with special electronic features that emit an audio reward when a user hits or holds the ball in the right spot, the "sweet spot" improving accuracy and hand-eye coordination. All Sweet Spot Sports products have an MSRP between $14.99-$19.99. The following Sweet Spot Sports products are designed for youth ages 5 and up:

  • Sweet Spot Football
  • Sweet Spot Baseball with Bat
  • Sweet Spot Hockey Stick and Puck
  • Sweet Spot Basketball and Hoop
Voice Command and Sure Shot Product Lines

The Voice Command and Sure Shot product lines, which have MSRPs between $69.99-$79.99, feature interactive training tools with instructional coaching to help athletes ages 5 and up hone their techniques. Whatever the sport - baseball, football, basketball, soccer or hockey - the Voice Command and Sure Shot product lines take the excitement of sports simulations out of the digital realm and into the physical world. Products include:

  • Voice Command Pitching Machine
  • Voice Command Quarterback
  • Sure Shot Basketball
  • Sure Shot Hockey and Sure Shot Soccer combo (Available Exclusively at Target Stores)

And if that's not enough to sate your sporting good desires, you'll be please to learn that the duo declared "additional products are expected to follow this year's launch."