Blizzard has been willing to cater its games to meet the guidelines for more conservative international regions. During the transition of World of Warcraft to new Chinese operator NetEase, the game saw numerous edits following a mandate by the Chinese government.
"With our relationship with NetEase, we recently got new information about what China really wants, and it's a lengthy list," added Wilson of bringing Diablo III to the country. "It's really hard for us to cater to. We'll try. There's no reason we wouldn't want to go there, but there is a certain point where we'd have to redo so much of the game that it's not viable anymore."