EA: Console 'Arms Race' Has Slowed, Relevance of Hardware Updates Has 'Subsided'
by Nick Breckon, May 05, 2009 3:10pm PDTElectronic Arts CEO John Riccitiello told investors today that his company is viewing the current console cycle as an "extended" one, and said that the need for racing to new hardware has lessened.
"I think that [console] arms race, while I can never say that it's done, the relevance of doing that faster.. seems to have subsided," said Riccitiello.
Riccitiello noted that while new platforms such as the iPhone are providing reasons for publishers like EA to invest in research and development, he doesn't expect the traditional console cycle to turn over anytime soon.
"Those big changes are not something we're seeing in the immediate term, nor are we expecting it in the immediate term," he added.
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Comments
It's just like the SD/DVD/720/1080 stepping. I feel like the current consoles would be comparable to a 720 HDTV, they look really darn good, and there is room for improvement, but the improvement won't be as dramatic as it was from the last gen. I'm thinking that after the next gen is released we'll see an even longer console life, which really is a good thing for everybody.
A longer console life means that hardware manufacturers have time to get production costs below retail for a longer period. Consumers get to save money on hardware upgrades and instead spend it on software. The devs get more time to get comfortable with the system and make great games, and the console manufacturer really makes their money on the software royalties anyways so it's happy happy fun time.
The PS3 could have waited a year to mature and release at a lower price even. Sony could have ridden the PS2 for much longer and they still do. I mean PS2 versions of Multiplatform titles sold better than when the 360 versions after release.
The whole "Next Gen begins when we says it does" would have worked in a way. MS will probably learn their own experience and release a robust console from the get go. All the console launches are huge movers and no one of the three launched with surplus consoles (except MS in Japan).
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