DiRT 2 Trailer Teases Showering Woman, Raw Meat

What do a showering woman and an underwear-clad demonstration of improper cooking technique have to do with off-road racing action? You'll have to ask Codemasters, because I've watched this five times and still have no idea. BOOM video 1662

Maybe we'll find out when DiRT 2 hits PC, PS3, 360, Wii, DS and PSP in September?