EA: 'Far Too Many' Games Released During the Holiday Season

By Nick Breckon, Feb 25, 2009 5:39pm PST Following a glutted holiday gaming market that lead to some disappointing sales for new Electronic Arts franchises, the publisher has admitted that its strategy of releasing many of its larger titles during the same season was a mistake.

"The one big thing we learned was, we came out with a bunch of new IP, actually with a bunch of new games at the same time," said EA Redwood Shores general manager Glen Schofield to GamesIndustry.

"I think that we traditionally thought that people only buy games at Christmas or around holiday time," he continued. "And now we're looking back and going, 'You know what, GTA launched in May; Resident Evil comes out in March.'"

Weak sales of new IP such as Dead Space and Mirror's Edge contributed to third quarter losses of $641 million at EA. The publisher quickly moved to cut 11% of its workforce in response.

"I think the industry has finally gone, 'Wow, we could probably just come out just like the movies do,'" concluded Schofield. "Movies launch on Christmas day, they launch blockbusters during the summer, and we're now learning that we could probably launch a game at any time, and if it's a good game it will be well received."

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  • Isn't this a "DUH!" moment for us gamer? I know for as long as I can remember not having shit to do in the summer so I'd go outside (*gasp*) and dick around firing off fireworks and pissing off golfers on the course. Ah, the good ol' days. Over a decade later they are finally gonna start giving us some games to chew on throughout the year I hope, and good ones no less. Not just crap regurgitated. BTW, I bought Mirror's Edge and Dead Space. I have little sympathy for EA as they were something else before Ricci took over.. constantly reiterating crappy franchises and squeezing the life out of movies and sports franchises alike. They can't expect people to just change their minds after all those years of "tyranny" but I will always support a good game whether it's through a big name publisher/dev or and indie one. And hell if Valve can be published by them now, I guess they aren't so bad after all... LOL