World of Warcraft Now Has 11.5 Million Subscribers, Lich King Sells 4M in First Month

By Chris Faylor, Dec 23, 2008 7:34am PST Blizzard's World of Warcraft is now more popular than ever, as the developer announced today that the MMO, launched in 2004, now has over 11.5 million subscribers worldwide.

As of October 28, the popular fantasy game had 11 million subscribers worldwide. Blizzard cited the November 13th arrival of Wrath of the Lich King, the game's second expansion pack, as a factor in the recent growth--Lich King sold 2.8 million copies on its first day at stores, with Blizzard dubbing it "the fastest-selling PC game of all time."

Since its debut, Lich King has continued to top the PC sales charts, with Blizzard today noting that the expansion sold over 4 million copies during its first month at retailers.

"The base World of Warcraft game and the World of Warcraft Battle Chest are performing better than last year," noted GameStop VP Bob McKenzie. "That type of traction is very impressive for a game that is going into its fifth holiday season and speaks to the enthusiastic player base Blizzard Entertainment products have."

World of Warcraft's Subscriber Definition
World of Warcraft subscribers include individuals who have paid a subscription fee or have an active prepaid card to play World of Warcraft, as well as those who have purchased the game and are within their free month of access. Internet Game Room players who have accessed the game over the last thirty days are also counted as subscribers. The above definition excludes all players under free promotional subscriptions, expired or cancelled subscriptions, and expired prepaid cards. Subscribers in licensees' territories are defined along the same rules.

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13 Threads | 101 Comments

  • These have to be Asian figures? When I played in Europe in November till mid-December my experience (on the 2 most populated servers) was the servers have gone from 500+ queues each night to no queues in December and all that seems to remain is hardcore heroic 'farming' dungeon jobless bums at 80. There's a lot of them I'll admit but the lower level zones before that have dried up. It's like people had played the game, thought "blah more of the same" and stopped.

    Of course that's 2 of 100 servers, maybe the other servers have had growing numbers. And a bit of wishful thinking too.

  • Seriously, Wow is the reason more and more games are going towards MMO's. They realize they can capitalize on all of you stupid fuckers who enjoy putting out $15 a month for this garbage.
    I love playing games and I really don't need to be paying 1/4 of a retail game's value every month when I can't go back and play it 1 year from now without paying more to the fuckers who really don't need it right now.
    With growing popularity of cash cow games like GuitarHero, RockBank, and WOW it's no fucking wonder we're seeing more and more of them. I seriously wish you people would stop giving money to these people because they aren't helping the gaming industry and are putting it into a state in which you either don't own the actual game or you do and have to pay for all of the songs and shit that you already have.
    I for one have no need to ever pay blizzard for WOW, or GH, RB etc.. I have plenty of fun with games like Fallout3 and Left4Dead. I just wish that more people would take this stand because we would see more games like this, but instead everyone just seems to enjoy not actually owning their game.

  • This kind of news always makes me want to go back to the game, but iknow that if i do ill get an unhealthy addiction to it again. Some people can moderate the time they spend on certain games, but i think alot of people cant and when youve got important stuff to do in real life you have to make the descision to stop. I am not saying that you cant play WoW casually but im saying alot of people do end up spending an unhealthy amount of time playing it. I did for 2 years and nearly failed my studies because i found it hard to not boot the game up when i was research or typing a paper.

    Its all well posting subscriber figures but i would like to see some casual gamer figures just to see a comparision as alot of people will see those figures and assume all 11mil players play 6+ hours a day.