World of Warcraft Debuts Paid 'Character Re-Customization'

By Chris Faylor, Dec 11, 2008 8:52am PST Months after Blizzard confirmed that it would offer some sort of "paid character customization" in World of Warcraft and explained the controversial process, the option to re-customize a character's appearance once over is now available for $15.

"Character Re-Customization covers all available cosmetic options for a single character and includes an optional name change to go with your new look," reads the Community Site. "You can now change a character's gender, face, skin color, and other cosmetic features (such as tauren horn styles or a night elf's facial markings)."

As the process is limited to purely cosmetic options, players of the popular PC MMO are not able to change their class or race. To start "reinventing the new you," World of Warcraft subscribers simply need login to their account page.

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  • I think it's hilarious that people defend the $15 price tag. Many game development studios release content for free. Clearly they factor the free content into their budget from the beginning (possibly some reward the fans later without it being factored into their budget also), but I still find it hard to swallow that with the revenues they are generating, that offering this service for free would somehow hurt shareholders' value... The economic model of big business is unlimited growth, and since they are still clearly growing, I think they could have done this for free.