Microsoft Plans Xbox Live Avatar Store
by Nick Breckon, Oct 28, 2008 2:08pm PDTMicrosoft has plans to open an online store next spring that will allow gamers to purchase clothing for their Xbox Live avatars, according to Videogamer.com.
Xbox Live users will be able to buy branded items for their avatars, such as T-Shirts, from game publishers. Microsoft also noted that gamers might be able to dress their avatars to look like a particular game character, and that traditional fashion brands might also be incorporated into the store.
Microsoft is also planning unlockable avatar items based on in-game achievements.
"Our vision for these in the future is well and truly tied to game releases, and us working with publishers very closely to encourage rewards from those games to be tied to your Avatar," said Xbox Live product manager Robin Burrowes.
The Xbox Live avatars will go live on November 19, along with the rest of the New Xbox Experience.
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Comments
From a business point of view its a great idea. Minimal costs to create and distribute the items, and payment through a well established system. If it fails it's a very small loss. If it succeeds the profit margins are probably huge.
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Also why the people are too dumb and buy avatars whit real money?
THEY SHOULD GIVE PACKS OF THEMES-AVATARS-CLOTHES FOR A LOW PRICE
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He did indicate that there may later be achievements to unlock avatar-related items, and Microsoft may later add branded items for avatars into the Xbox Live Marketplace.
http://www.gamasutra.com/php-bin/news_index.php?story=19519
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Brilliant from a business standpoint, though. It's kind amazing how many things have been expanded to the point of being viable for commercialization in the last few years.
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