"We're now producing 2.4 million units a month worldwide. Last year, we made 1.6 million a month. So we've made a 33% increase," said Nintendo of America president Reggie Fils-Aime to the LA Times.
That figure stands to grow even more headed into what could be the Wii's third sold-out holiday season. "While we're bringing 50% higher level of supply into the market this holiday, we don't know if the demand will be even higher than that."
Earlier this month, Fils-Aime attributed his unease to Nintendo's runaway success, saying, "We are selling hardware at rates no system [seller] has ever experienced." The system's phenomenal sales can largely be attributed to accessible games like Wii Fit, which took the #2 spot in September's top 10. "Only about 3 in 10 stores will have Wii Fit in stock," added the executive.