"Thankfully I'm in a position where I'm just trying to make the best game possible, but at the same time make sure that Casual [difficulty] is truly, truly easy, as well as having a little bit of heart in the story," Bleszinski told GamesIndustry. "Yes, it's about monsters, yes, it's about chainsaws and blood, but it's also about a guy who's looking for his wife," he added.
Continuing, the Epic designer known by fans as "CliffyB" elaborated on how else the game is to appeal to a more casual audience. "There's still a fair amount of jock, fratboy, macho bullshit in the game--I'm not going to lie. But at the same time, there's a little bit more personal elements in there, and some of the themes in the game with loss, retribution and the sadness of war, I think they're coming through a lot more in this game," he explained.
Microsoft is seen as walking a difficult line by courting the hardcore (Gears) and non-hardcore (Lips) audiences at the same time. Bleszinski, however, is unphased. "We say anybody playing videogames in our opinion is a very, very good thing."