EA Revamping Spore, Crysis Warhead DRM
by Blake Ellison, Sep 19, 2008 12:42pm PDTEA Games president Frank Gibeau promised to revamp and further loosen the controversial DRM requirements in recent releases Spore (PC) and Crysis Warhead (PC). His statement was not without a few backhanded comments in the direction of the very vocal anti-DRM community.
"We're extremely pleased with the reception Spore has received from critics and consumers but we're disappointed by the misunderstanding surrounding the use of DRM software," Gibeau wrote in the statement on MTV Multiplayer. He also announced that Spore would soon gain the ability to be authorized on five computers instead of three.

Gibeau reminded Multiplayer that the coming deactivation capability is still in the works. It was separately announced today that Crytek's EA-published Crysis Warhead would get the same deactivation program.
"We assumed that consumers understand piracy is a huge problem," continued Gibeau. "We felt that limiting the number of machine authorizations to three wouldn't be a problem ... [and] we assured consumers that if special circumstances warranted more than three machines, they could contact our customer service team."
"And while it's easy to discount the noise from those who only want to post or transfer thousands of copies of the game on the Internet, I believe we need to adapt our policy to accommodate our legitimate consumers," he concluded.
Gibeau's complete statement, reproduced from Multiplayer, follows:
Two weeks ago EA launched SPORE - one of the most innovative games in the history of our industry. We're extremely pleased with the reception SPORE has received from critics and consumers but we're disappointed by the misunderstanding surrounding the use of DRM software and the limitation on the number of machines that are authorized to play a single a copy of the game.
We felt that limiting the number of machine authorizations to three wouldn't be a problem.
- We assumed that consumers understand piracy is a huge problem - and that if games that take 1-4 years to develop are effectively stolen the day they launch, developers and publishers will simply stop investing in PC games.
- We have found that 75 percent of our consumers install and play any particular game on only one machine and less than 1 percent every try to play on more than three different machines.
- We assured consumers that if special circumstances warranted more than three machines, they could contact our customer service team and request additional authorizations.
But we've received complaints from a lot of customers who we recognize and respect. And while it's easy to discount the noise from those who only want to post or transfer thousands of copies of the game on the Internet, I believe we need to adapt our policy to accommodate our legitimate consumers.
Going forward, we will amend the DRM policy on Spore to:
- Expand the number of eligible machines from three to five.
- Continue to offer channels to request additional activations where warranted.
- Expedite our development of a system that will allow consumers to de-authorize machines and move authorizations to new machines. When this system goes online, it will effectively give players direct control to manage their authorizations between an unlimited number of machines.
We're willing to evolve our policy to accommodate our consumers. But we're hoping that everyone understands that DRM policy is essential to the economic structure we use to fund our games and as well as to the rights of people who create them. Without the ability to protect our work from piracy, developers across the entire game industry will eventually stop investing time and money in PC titles.
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Comments
"We assumed that consumers understand piracy is a huge problem,"
Perhaps it is, but this DRM won't do anything to reduce it. Anyone who can fire up bittorrent can rip it off at their leisure, and never have to put up with activations and limited installs.
I'm still not buying this crap.
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EA needs to understand that they simply aren't preventing people from obtaining their games illegally, period. Customers are being left with the restrictive system and that's a real injustice. If Frank believes that people won't invest in PC Gaming without DRM, then they need an education and an understanding that the DRM implementation's premise is flawed, flawed absolutely. The real attitude of Frank and most others in his position? They have a distrust for their own customers and they want to eliminate the secondary market altogether, as well as keep their own customers "in check" at the expense of our convenience, period.
EA needs to patch these restrictive DRM systems out of their titles in the coming months after their sales matrix has settled down, and when legit customers start to call in droves looking to play their paid for games. The people that get hurt the most here is the base of PC Gaming, the people that go out and buy every PC Game they look forward too despite even mediocre reviews, the hardcore PC Gamer that upgrades consistently, the gamers that help fuel this portion of the industry, these are the people, myself included as well as many of you all, that have to deal with these anit-consumer measures.
This is a terrible climate right now, and I'm more then concerned that the state of PC Gaming is going to be hindered further by these decisions. EA needs to understand that there is a segment of the world's population that just doesn't take part in the economy and will never purchase games, period. What EA and company need to do is heavily target market the base, as well as make their games as user friendly and complete as possible to attract new customers. One of PC Gaming's biggest problems is advertising and educating the consumer about the basics of gaming on the PC as a platform. Lastly, the hardware companies that benefit extremely from the gaming software companies need to step up in the PCGA and take initiative to help with the development costs of the PC Versions of games, not only for multiplatform versions, but for any sort of PC exclusives in the future. It's time that Nvidia, AMD, Intel, Asus, etc...etc..and the rest start doing their part for the platform as a whole. This combined with building strong communities like STEAM and Impulse and whatever MS has up their sleeves is what is going to make being a "legit" PC Gamer something people are going to want to do. STEAM has done an excellent job on the DD side of things, adding excellent community features that bring a cohesive online community together, this needs to keep moving forward as well as Impulse, which I feel has a very strong chance of making a huge impact on the industry. There's many fronts to attack this issue, and we all need to come together and start coming up with ideas until exhaustion.
I'm done.
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Based on today's version of "intellectual property", what is the difference in using one's talent to create a game and creating artwork or even designer jeans?
Is it fair to blame and harass buying customers for piracy?
How come we have let ourselves get to the point where we are leasing software when we buy it, but can still buy books, albums, artwork, and clothing?
We have been forced by the courts to WATCH commercials on our DVRs instead of automatically skipping over them. We have been forced to live with copyright protections of FREE and over-the-air PUBLIC broadcasts of television shows. How far we have let our freedoms be ripped away by corporations.
That statement is a complete lie that treats customers like garbage thieves.
The DRM in Spore/Crysis did absolutely nothing to stop day-zero pirating. NOTHING, ZERO, ZILCH. This DRM treats your customers like thieves. The only reason for this restrictive DRM is to prevent customers from installing it on their friend's computers. That's the only thing it stops. It does not stop people from downloading it from the internet (its already cracked!).
I've been making games professionally for 20 years. I wish publishers would stop listening to the lies that companies like Macrovision and Securom keeps telling them, "Our software will stop piracy." It is not an effective tool for stopping mass piracy. Did you know that companies like Securom and Macrovision get paid PER COPY OF THE GAME SOLD. Part of the purchase price of the game you bought goes directly into their pockets. They have armies of sales people convincing the publishers that their software is effective. Every single poster on this forum knows that isn't true.
It's really frustrating for me to see it repeated over and over. I admire Brad at Stardock with his gamer's manifesto to try and stop this. DRM doesn't work and only punishes your own customers.
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http://en.wikipedia.org/wiki/Door-in-the-face_technique
Just makes ya want to set them on fire, don't it?
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Just don't buy the game. Problem solved. Plenty of other games out there to purchase and enjoy.
Id rather be up in arms about the new metallica album and how it sounds like crap due to the audio "compression".
This is what happens when marketing and management get in the middle of technology. Everything goes to hell.
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5 activations instead of 3. Where originally we should have had unlimited activations.
This is EA trying to look reasonable without the inconvenience of actually being reasonable.
Deactivation tool.
It is useless if your HDD is corrupted, attacked by virus, catches fire, STOLLEN, water damaged, Sucked away by a twister, struck by lightning...
Besides which all of this hasn't stopped Spore, Mass Effect, or Crysis Warhead so why should the paying customer be put through activation hell. Previous DRM/Copy protection technologies were just as good/useless at stopping casual DVD copying.
EA clearly need to hire a manager who hasn't had a full brain lobotomy.
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I have seen over 40K DOWNLOADS ON TORRENT IN THE FIRST 3 DAYS.
And those 40K downloads do not have the trouble with DRM.
Something is wrong there? Don't you think so?
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activation DRM still sucks but at least they plan to give players more control over the thing...
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Did they force you to activate online. If yes, do you still have to?
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They seem to forget that the customer is always right, and as long as they take the MPAA/RIAA stance that customers are all thieves who need to be controlled, they will continue to have these problems.
So our food has 40% less human excrement in it?
Chances are, I'm still not gonna eat it.
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First screw over your customers, then attempt to fix the problem yet insult them while doing it.
Ignorant A-hole.
Anyone have any idea what his email address is? I would love to share my thoughts directly with him, in a professional manner (i.e. not like this post). Can't seem to find it via google. Shackmessage if you happen to know it please.
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they should stick to using dvd copy protection and basic online authentication to prevent casual piracy. stop using things that don't work.
LOL, that is like assuming that content providers understand the fact that every pirated or copyright infringing copy of an IP is a loss of a sale.
Yes, there are lost sales due to piracy, but not every downloaded game is a lost sale.
I want to play spore, I want to pay for good games. I am unwilling to download it, but since the cracked copy is superior to the store purchased one, I am tempted to purchase a copy ... then download the game so I can avoid the silly DRM. I doubt I will do that, more then likely I'll just put it off long enough for the hype to die and I will never play the game.
I really dug Crysis and thanks to my SLI setup i had little problem running it. But this now is just...sad.
Making people take any additional action is an inconvenience. And I mean that by the original meaning of the term.
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