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EA, Activision Games Account for 75% of Q3 Console Releases

by Blake Ellison, Aug 26, 2008 11:00am PDT
Related Topics – Activision, Report, Electronic Arts

Electronic Arts and Activision, the two largest publishers in the video games industry, are estimated to release a staggering 75 percent of this season's console games, according to a new report from European market research group Screen Digest.

EA looks to lead the time between July and September with 21 releases including major sports franchises like Madden NFL and NCAA Football. Activision will come in a close second with 19 titles --such as Rapala Fishing Frenzy and Ferrari Challenge-- in the same time frame.

While it is unclear whether these numbers apply only to the European market or worldwide, the two companies' clout will carry into the fourth quarter, where the two companies will still account for 40 percent of all releases.

All publishers ramp up their efforts for Q4 but according to the report EA and Activision appear to be getting a head start as both are "ramping up release volumes to similar levels in both calendar Q3 and Q4."




Comments

4 Threads | 6 Comments

  • I don't understand this strategy at all. Sales traditionally have been dependant upon heavy front loading, if the game fails, it does so quickly and the price point drops. With this strategy they will cannabilze peer product sales to gain market share to what end? Do they intend to keep the price point high indefinetly, do they really believe no competition will be forth coming in Q4? It's even more crazy when you consider they pulled in release dates, sacrificing content, launching in an already saturated window. What is EA trying to hide?