During a recent press event, AMD introduced a new rendering technology capable of producing photo-realistic humans, as a handful of game developers lined up behind the hardware manufacturer.
Dubbed Cinema 2.0, the technology is capable of producing photo-realistic characters (pictured left) by capturing human facial data using a rig that consists of a "globe-shaped room" ringed with high-definition cameras, according to Joystiq.
The digital character was then shown running in real-time, with realistic lighting and special effects.
Gaming developers Splash Damage, Crytek, Rebellion, Remedy and Blizzard were all named as partners of AMD during the presentation.
Blizzard also announced that it will be packaging its games with ATI video cards in a deal that will give the developer early access to AMD/ATI graphics technology.