Crytek CEO Estimates 20 PC Game Pirates for Every One Legitimate Buyer
by Aaron Linde, Jun 27, 2008 1:31pm PDTCrytek chief executive Cevat Yerli offered an assessment of piracy within the PC gaming industry, describing the market as "the most intensely pirated market ever."
"It's crazy how the ratio between sales to piracy is probably 1 to 15 to 1 to 20 right now," Yerli told IGN. "For one sale there are 15 to 20 pirates and pirate versions, and that's a big shame for the PC industry."
Yerli added that he hoped to see some change with the release of Crytek's upcoming shooter follow-up Crysis Warhead. When asked if the game would include anti-piracy measures similar to Electronic Arts' activation protocols in the PC edition of BioWare's Mass Effect, the CEO didn't directly specify but hinted at some new ideas.
"Effectively, if the game isn't an online game or multiplayer game—there are challenges regardless of what you do—the game can be cracked. The effort is to make it more difficult to crack, and certainly we're going to make it more difficult this time with Warhead."
Echoing previous reports that Crysis Warhead would be Crytek's last PC-exclusive title, Yerli added that rampant piracy may lead to "less and less games appearing on the PC, or less and less games pushing the boundaries of PC gaming."
"I think our message is if you're a PC gamer, and you really want to respect the platform, then you should stop pirating... We would only consider full PC exclusives—if the situation continues like this or gets worse—I think we would only consider PC exclusive titles that are either online or multiplayer and no more single-player."
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Comments
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I didn't pirate it, I didn't buy it. I played a demo, wasn't impressed and moved onto something I could play on my mid range rig.
Stop blaming evil pirates for poor sales records. I bet Limbo of the Lost creators will be on soon blaming piracy for their poor sales.
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-you know how many copies you sold (decently well for a PC game btw, especially notable for it's market fracturing hardware requirements)
-you can assess some torrent sites. But you can't assess casual sharing, irc, ftp, web, etc.
-you have zero data on what people did when they torrented. Did they even play it? You talk warez, I think some 17 year old kid in a basement with barely the disposable income to order pizza, a cd-r stack of games most of which he's never played, or if they did it was 5 minutes to call it crap because they're burnt out from their cavalcade of sampling every fucking thing that comes out. Never mind the fact that some people will warez, then buy. Or warez and have a copy that isn't security locked all to hell.
-you have zero data on what people would have done if they didn't torrent. Would they have bought it? Would they just have ignored the game? I played the demo, saw that I was Playing A Solider, Shooting Some Foreign Dudes, and got pretty bored. I guess I could have warezed to try more but why waste my time?
-warezing is hard work. Or at least it takes some modicum of skill and time. You know who doesn't have time? People with jobs. What do people with jobs have? Money. This isn't universal, sure, but most people do not want to fuck with the bass ackwards hoops one must do to play a warezed game. Never mind that they are often inferior. It's moneyless kids who warez.
tl;dr There's no hard statistics to draw any sort of conclusion from, and research into behavior is sketchy if it at all exists. I'm not even saying warez isn't an issue, but this is sensationalism that does no service to the discussion.
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No, seriously, this is stupid. Yes, piracy is a problem, but not THIS big of a problem, at least, not for most. There will always be a constant base number of pirates, people who do not buy these games with cash, and never will. You shouldn't even think of these people as lost customers, because you are never going to get their money. Then, there is the variable number, the people who MIGHT buy your game, but also might pirate it. Those people are what we are talking about. True, Crysis got record high numbers of these types of pirates, but the question is why? The answer is the high system requirements. People aren't going to shell out $50 for a game that MIGHT work on their system, or will work like crap. The "variable" group who pirate games generally have budget-to-midrange systems, and so they are often on the edge of this gap. So, they pirate Crysis. While Crysis did work on lower end systems, it did so just barely, and often with very low performance relative to how good it looked (on low settings, not that good). If Crysis were to scale a lot better, you would have far less of this type of piracy. Its that simple. Then, as far as copy protection, the answer is NOT to adopt technologies which annoy the crap out of many legit users (like Mass Effect's CP did to me), but instead to use more traveled routes. I am talking STEAM. Steam is a great distribution system, it is VERY effective at fighting piracy (although not fool-proof, like any system), and it has stood the test of time. If you are going to adopt CP, adopt Steam.
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No matter how you rationalize pirating, it definitely affects sales. I would be pissed too if my hard work was posted for free on the internet. These artists invest a lot of time and money into their work. If we just take it for free then eventually those artists will lack the resources to bring us quality games in the future.
So, once again, fuck all you children who stole it. And fuck all you people who are going to respond to this post with some kind of romantic vision of software theft -- no one likes getting shit stolen from them, period.
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PC Gamer US: Recently, you’ve said that Crysis was [among] the most pirated games. How do you know that?
Cevat Yerli: Well, we went into the Torrent statistics and there were charts for this. We learned that [piracy] harmed Call of Duty 4 quite a bit, too. We were hit even stronger because our spec requirements were, when we released, pretty high. There was a statistic that there were around 15–20 [pirated copies] per one copy sold; it doesn’t mean we would sell 15–20 times more, of course, but at least if piracy was lower, we would double our sales. For the PC this is a big issue, because if [piracy] continues like this, you will not see PC exclusives happening, because it’s prohibitively expensive.
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There was a tremendous amount of hype sorrounding crysis and it should have sold better. Contrary to popular belief, crysis doesn't require a super computer to run, and I dont see how this could affect sales. If you can't run a game, how could accquiring it illegal change that fact?
The system requirements made it clear that the games doesn't need vista or a $500 DX10 card. That said, in my opinion, its unreasonable to expect amazing graphics from a 4 year old card.
Crysis is not a bad game. Just because it has awesome graphics, doesn't mean the gameplay is terrible. I actually own it myself and I think its great. Its actually gotten some pretty good scores across the board.
People who are claiming that crytek pulled stats out of nowhere are in denial about problems that the pc faces. PC simply aren't the most popular gaming platform. Thre is a good reason for that. I love how people think they know more about piracy yhtan the actual developer.
Don't get me wrong, the PC is my favorite platform hands down, I just think people need to accept the problems that it currently aces instead of denying them.
All games on all systems can be pirated, plain and simple. It's never going to stop unless something truly revolutionary happens.
I am tired of companies complaining about their games getting pirated due to them being on PC's. Maybe if more companies took the time to come out with quality products for the PC people wont feel the need to pirate your products.
Steam is the wave of the future, and more companies need to employ this business model towards PC gaming.
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I also think that something everyone, including crytek, is forgetting is that Crysis was one of the FIRST titles to use directx 10. The thing about that is that most people who are casual gamers never figured out that even if you have a DX9 system you could still play crysis. I know a lot of people (casual gamers) that were saying "Shit, I can't play crysis cause I need to 1. upgrade my rig and 2. have vista to run it. Plus why would I want to play a game that was made for DX10 on DX9?" In fact, I was one of those people who was reluctant to play crysis because I couldn't play it in DX10 awesomeness...which really isn't that awesome.
AND guess what? I still can't play ANYTHING in DX10.
My thought is that crysis was ahead of its time hardware and OS wise...because we all know vista blows chunks. My other thought is something that no dev or gaming company wants to admit to. Why the fuck do I want to support an industry that partners with hardware companies to make me upgrade so I can play some game that may or may not be worth any part of my time?
Crysis, in the end, was a game that made me say 'meh' when I was finished with it. It wasn't awful and it wasn't amazing. I say they should make a game that is amazing...then bitch about their shitty sales due to my internet connect.
BTW, and most will agree with me on this, if I am not going to play a game online...I'm not going to pay for it. So those 'statistics' this guy references on COD4 are pretty much a crock of shit. I swear to you most of the people who bought that game didn't buy it for the single player experience. In fact, I downloaded it, played through the single player and then went out and bought it so I could play it online. If I felt the same about crysis I would have done the same thing.
ALSO I don't pay for console games either. I trade with my friends who trade with their friends...and the beat goes on. OR I rent. So go ahead make your games for the next gens. You still won't get my money unless you make something worth playing online.
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-BECAUSE THEY HAD LEGITIMATE FIGURES AND NOT RIDICULOUS STATISTICS PULLED OUT THEIR ASSES!
Maybe they should stop wasting their time making games which need a $300 video card and annoying copy protection crap (that's cracked 2 days after release) and make better games with lower requirements.
I can't but help but think a good majority of it is from multi platform gamers. They save money for their console games by not paying for the pc titles. True pc gamers with money don't mind paying for a good game.
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is that a lost sale? probably most of the publishers will say yes... cause you can't return opened games ;)
so if you buy a game that is rubbish, that's your problem!
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What about the simple concept that someone who steals the game doesn't have the right to play it?
Reguardless of whether or not he would have bought it/could afford it/the game sucks/all the other excuses - he didn't pay for it. Why shouldn't Crytek do everything they can to stop that?
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Or maybe your game wasn't really what we wanted. I loved far Cry but i didn't buy Crysis till it came down to the bargain bin.
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That said, do you think more than half the people who pirated the game would have bought it had it not be easily warezed? Using Crytek's "low end" 1:15 sold to pirated ratio thats 1.5 million sold to 22.5 millions copies pirated. If piracy wasn't a option do you think they would have converted half that figure to sales, 11.25 million copies sold?
Every game faces piracy, but not every game "fails" with Crysis' paltry 1.5 million sold either. So for those games that sell better than Crysis, how come the piracy bat didn't keep them in the basement near the ~1.5 million mark?
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"So Mr. Yerli, you claim you lost a lot of sales due to piracy? Can you then explain why developers for the Sega Dreamcast still prospered quite well even though the Dreamcast was the most easiest pirated system by a mear boot disk?"
I'm tired of hearing about piracy as the reason for lack luster sales. Piracy is going to happened. Factor that into your sales goals and move on.
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My guess is, they can't. That's just their reasoning as to why their game didn't sell well.
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Remember when the MPAA complained that Pirate Bay was promoting piracy? What happened to PIrate Bay's traffic after that? Remember?
http://arstechnica.com/news.ars/post/20080417-bittorrent-use-soars-as-mpaa-fights-on-against-p2p-sites.html
So why would Cevat offer proof when all it would do is cause more people to act like turds?
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Also console piracy numbers have started to overthrow PC numbers for the top end games.
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=(
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Well a big hearty fuck you to you too. See if I purchase anymore of your half-baked games, assholes...
These days, piracy should be like fight-club. You don't talk about it. Because...it is, in fact, bullshit.
Piracy and terrorists....2 words I'd like to NEVER hear again.
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My point of view is that the anti-piracy countermeasures have been and will continue to be immense failures. Their own figures and analysis indicate that, FFS.
"Effectively, if the game isn't an online game or multiplayer game—there are challenges regardless of what you do—the game can be cracked." He almost nailed it there, but he should have said "regardless of what you do the game WILL be cracked." What are they trying to gain? If they are trying to goose initial sales, then they should patch out the DRM after a few weeks. If they have some other goal, then I'd like to know WTF it is.
"...we're going to make [cracking] it more difficult this time with Warhead." Translation, we're going spend more of our limited resources on this fruitless pursuit, so, it'll take them 4 days to crack instead of 3 and the ratio will still be 20 to 1, hopefully we'll piss off more of our legitimate customers.
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Why bother following the rules if you're gonna be branded as a pirate either way? Might as well honor the title and download it. I'm not saying I do that, but I'm not gonna buy a game that has install limits or shoves spyware onto my harddrive. If I pay for the game I expect to be treated appropriately. The pirates will get their warez version regardless, so why punish the only ones who are legit?
I mean, if the anti-piracy stuff actually [i]worke/i] I might have been able to tolerate it, knowing what good it does for the developer. But yeah.
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Those are the lost sales he's referring to.
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I am sorry, what? Did he just say that if you don't buy this game, you hate PC gaming?! I am not such a sucker to fall for that logical fallacy. That is the false dilemma.
Per Wikipedia:
False dilemma (false dichotomy): where two alternative statements are held to be the only possible options, when in reality there are several
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I mean, they can't be surprised that people pirated the game. That's just the market they are in.
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Crytek cries unvalidated bollocks again!