The data reflects console play time between April, 2007 and February, 2008. In that time, gamers aged 10 to 26 spent almost 63% of their game time with the Xbox 360, followed by the Wii at nearly 25% and the PlayStation 3 at 12.3%. Gamers aged 27 and above played the Xbox 360 for roughly 52% of their time, followed by 28.4% and roughly 20% for the Wii and PS3, respectively.

Nielsen also found that while older gamers played shorter session lengths than their younger counterparts, they tended to play more sessions in a given day. Also of note is the average usage days per month: younger gamers played their Xbox 360 on average of almost 28 days per month, versus 21.6 for their older counterparts.

The data was compiled in a manner similar to how Nielsen tracks TV ratings, using what the firm describes as 'people meters' to track console usage. Though Nielsen also tracks PC gaming usage, that information was obviously not represented in this data.