Nvidia VP: No Justification for PC Piracy
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"I just don't know how anyone could consider that a cool thing to do."
Yeah, it's also not cool to punish the people who buy your games with draconian DRM and call home schemes.-
They're struggling to push first day sales of games. Bioshock wasn't cracked for a few days iirc. That's sales in some cases.
I'm not going to complain about the DRM, since if I want a game I'll buy it and my internet is dedicated and rarely goes out. If it needs to authenticate, whatever. I know it sucks, but I also recognize if they didn't do that, the availability of pirated copies would be even greater.
Or not, I don't really care either way. As long as they can keep making their games and I can buy them.-
I'm pretty sure Bioshock was out on a torrent before I saw it on shelves, actually... as is the most case for all games and movies.
But yeah, justify piracy? Not really, nah i don't even think I can justify it, but then again I can't justify sitting on the couch all weekend eating a bucket of icecream... yet I still do it...-
Bioshock made it for thirteen days before the torrents went up. For comparison, Crysis was available a week before it hit shelves. The forced-online-authentication for Bioshock was successful in preventing piracy and promoting retail sales while the game was in its "hot" period (eg, everyone was asking their friends "Did you play it yet?").
It also pissed the HELL out of a certain (small but very internet-savvy) percentage of paying customers. Was that trade-off worth it, to get the bigger initial sales at the cost of alienating some customers? I don't know. Many publishers apparently think so, because they're licensing the same SecuROM online-activation system for their new games.
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