"If you want to get on the PlayStation or Xbox, they want control of the look, the feel and the experience; they want it done within their shop, and their shop only," BBC Technology Group Controller Erik Huggers told the BBC dot.life blog.
While the iPlayer currently uses the Wii's Internet Channel to deliver streaming versions of BBC shows--including Top Gear, the EastEnders, and Doctor Who--Nintendo and the BBC are planning to release a specialized application to deliver BBC video content.
At present, the web-based version of the iPlayer won't work on the PlayStation 3 or Xbox 360. The Xbox 360 lacks a web browser and the PlayStation 3 doesn't support the Flash technology used for video delivery.
However, video content is available on the Xbox 360 through Microsoft's Xbox Live Marketplace, which sells downloads of television shows and rentals of popular movies. While the PlayStation 3 does not yet have a dedicated video marketplace, Sony has hinted that it may eventual offer paid video content via the online PlayStation Store.