Battlefield Heroes Has No In-game Advertising
by Chris Faylor, Feb 29, 2008 7:01pm PSTDespite being a free-to-play ad-supported web title, EA DICE's upcoming cartoony shooter Battlefield Heroes (PC) will not feature any type of in-game advertising or product placement, senior producer Ben Cousins revealed during a presentation attended by Shacknews.
Rather, the advertising revenue will come from the title's official web site, which players must visit to launch the game. A bright yellow "Play Now!" button will be prominently featured on the page, along with news posts, details on purchasable items, and, of course, banner ads.
Similar ads are affixed to game's loading screens and registration page, guaranteeing a number of ad views whenever players launch the game. Cousins also touched on project's low system requirements, which mandate that players have a 1GHz processor and an integrated graphics chip in their system.
However, the producer remained mostly silent about the title's oft-mentioned micro-transactions, refusing to specify whether purchasable items will be restricted to fashion accessories or if they will include game-altering weapons and abilities.
Sporting a number of casual-oriented tweaks and modifications, Battlefield Heroes is slated to arrive this summer. For more information, check out today's bonanza of details.
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Comments
you guys are faggots, also do some research before you talk out your ass, you guys aren't normally this bad.
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I'd like to be known as anonymous if you quote me on this tip.
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I won't be shelling out $2.95 to put a new hat on my character or new weapons and abilities. It's an ingenious approach to continually suck cash out of people who love to play 'The Sims' at the same time they are shooting something or casting a spell.
Don't misunderstand me either; customizing your character has always been an integral part of the BF series, but this extension looks to be a new business model that is potentially more hazardous to the welfare of the people who play the game. EA is hybridizing a games and stepping further and further away from being a test of skill or a game that combines skill and luck (tetris, monopoly, hi-ho cherry-o even) and more and more into the realm of emulating the real world, even if they are cartoon characters. It's the World of Warcraft business model for FPS's.
Games like TF2 are fun because its still a relatively simple game: pick a class, pick a weapon, capture the flag; or pick a class, pick a weapon, capture the points. I don't want to be absorbed into "WOW LOOK AT THAT GUY HE'S GOT THE ULTRA RARE EXPENSIVE REICHSTAG HAT" while I'm playing a first person shooter. That sort of thing is for the slower-paced and infinitely deeper MMORPG genre.
Then again we live in an electronic age where if the computer games are not your poision, it's the TV you spend alot of time in front of and where there is money to be made there will be producers to suck it out of them... It's a sad say for FPS gaming when we're so irresponsible about how, when and how much we game that this is the most suitable business model EA can come up with.
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TF2 meets Battlefield + it's free.
I'm all over this.
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OK, so I'm not complaining since, hey, free game and all. But I just wonder how this will work exactly. As in, will it be the traditional installed-on-your-hard-drive game (like, C:\Program Files\EA Games\Battlefield Heroes) but just "hooked" into the site somehow? Will you be able to specify where the stuff is installed? (some people's C drives are full and their D drives are the ones for games). Will it be like Microsoft ClickOnce technology where the end user isn't supposed to care about where it's installed? (and it's really installed in some weirdass location under Local Files with gibberish names) Will it not be installed locally anywhere and will rather be "streamed" over the web?
Just curious
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SWEET, my cousin from Chile can play!
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