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GDC 08: PC Gaming Alliance Officially Formed
by Nick Breckon, Feb 19, 2008 8:30pm PSTA consortium of corporate giants ranging from Microsoft to Intel joined hands in an effort to advance the PC gaming platform today, officially announcing the PC Gaming Alliance (PCGA) at this year's Game Developers Conference in San Francisco.
The stated goal of the PCGA is to serve as a forum for developers to collaborate on the marketing, production, and analyzation of the PC market. The body will act as an advisory board, with the focus on providing a single "voice" for the PC gaming industry.
"PCGA members believe that we are stronger and more effective together than any member company is alone, and that our shared vision and group effort will improve PC gaming worldwide," said Intel's Randy Stude. "Industry forums have proven to foster competition and innovation among member companies and grow markets while improving user experiences."
The full list of PCGA members is composed of Acer/Gateway, Activision, AMD, Dell/Alienware, Epic Games, Intel, Microsoft, Nvidia. and Razer.
"There's no one source that says 'hey this is where the PC market is going'," said Stude according to Develop. "Sony, Nintendo and Microsoft are always calling their market share--we're going to call our market through this group."
"What we intend to do is look at what's out there and tell developers what consumers have and understand what audiences exist," added Microsoft Games for Windows chief Kevin Unagast. "The role of the PCGA is providing guidance to developers when they are making a game, explain how they can achieve consistency."
Comments
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1. Make your game run on most PCs.
2. Have an online component so people have a reason to actually buy the game and not pirate it.
3. Don't suck.
4. Profit.
5. Don't skip a step.
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Wake up computer hardware/software industry(eh, maybe you have with this gaming alliance). Its pc gamers who wanted the next best piece of hardware or software to run that awesome new game thats kept the market moving forward all these years. You kill pc gaming and the advancement of technology in the computer industry will come to a crawl IMHO. Really most people can get by with a pc thats 4 years old and don't need dual core cpus with Windows Vista. Remove my reason to pc game and I wouldn't give a squat about new computer hardware and would no longer discuss it at work or with friends. Its the toss the pebble in the pond theory. Us pc gamers are the pebbles. I seriously believe if it wasn't for pc gamers the computer hardware industry would have stalled around the early 2000s. Most people can still get by with those builds.
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You always hear these things. MS said the same thing about games for windows last year, many years back cisco and a bunch of companies launched something similar for multiplayer gaming, etc, but I see no tangible proof returns from my gaming chair.
Epic, Activision, etc have less to loose in declining PC game sales than the hardware manufacturers do. And IMO if dell, alienware or any other PC manufacturer wanted to "get behind" the PC they could save time, effort and a senseless software-platform war and just ship their PC's pre-installed with steam.
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Something doesn't sound right.
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What's up with this people? Two of the most prominent PC Developers aren't even on the board, somethings fishy here, I'm guessing this is MS's idea to exclude the STEAM platform in an attempt to put GFW in the spotlight. PC Gaming is just fine, not sure if any of this is necessary.
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It has a collection of grandstanders throwing out fluff money to attract the attention of idiots.
Epic is only there because MSFT is there. And MSFT is only there because GFW is utter shit and they want to be able to say in 5 years that "they tried to help bring back the masses to the PC."
The full list should be:
Blizzard
Valve
Relic (and THQ I suppose)
Hardware manufacturers
id
MSFT
MSFT's Ilk (bungie, ensemble, Epic eventually)
EA
Ubisoft
But it won't be. This consortium is a piece of stale, useless bravado that is a waste of logic and isn't worth two shits.
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Still....
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