"Like most other publishers we are always on the look-out for new signings--product or company," Hayes said. Sega has ramped up its internal hiring in recent years--a trend Hayes says will continue.

"We have taken staff on at a rapid rate simply because we have been building our infrastructure," he told MCV. "For the most part this 'establishment' strategy is complete. However we are still looking for several key staff to continue our growth."

The company's last acquisition was the 2006 buyout of London-based developer Sports Interactive, known for its Football Manager series of games.