PSP Online Store Director Considers iTunes-like Sync, Handheld Integration

Following Sony's quiet launch of a PC-based online PSP store, the director of the project is eager to emphasize the potential of the new distribution network.

In an interview with MTV Games, PSP store director Eric Lempel notes that his team is considering an iTunes-style function that would automatically sync the handheld with downloaded purchases on the PC.

"It currently doesn't support any functionality like that but that is a feature we're looking into," said Lempel. "We want to do some testing, get consumers used to it, see how they would like things to work. We understand that a lot of the free content on there, people are interested in a good amount of it and they'll want to just sync up, not browse."

But what about users who would rather not bother with a PC when it comes to handheld downloads? According to Lempel, in the future, that link in the chain may be superfluous.

"With the capability of the PSP [portable downloads are] something that should be possible, so it's definitely something we're thinking about," continued Lempel. "It's just a matter of priorities and some technology that we need to make it all work right and make sure the content is delivered securely, just to protect some of our [intellectual properties]."

Lempel also stressed that exclusive content, such as the downloadable title Syphon Filter: Combat Ops, is a major focal point for the team.

"You'll be seeing a lot more content coming on there in the near future that is made exclusively for the PSP and isnÂ’t available anywhere else," he added.