In an interview with MTV Games, PSP store director Eric Lempel notes that his team is considering an iTunes-style function that would automatically sync the handheld with downloaded purchases on the PC.

"It currently doesn't support any functionality like that but that is a feature we're looking into," said Lempel. "We want to do some testing, get consumers used to it, see how they would like things to work. We understand that a lot of the free content on there, people are interested in a good amount of it and they'll want to just sync up, not browse."

But what about users who would rather not bother with a PC when it comes to handheld downloads? According to Lempel, in the future, that link in the chain may be superfluous.

"With the capability of the PSP [portable downloads are] something that should be possible, so it's definitely something we're thinking about," continued Lempel. "It's just a matter of priorities and some technology that we need to make it all work right and make sure the content is delivered securely, just to protect some of our [intellectual properties]."

Lempel also stressed that exclusive content, such as the downloadable title Syphon Filter: Combat Ops, is a major focal point for the team.

"You'll be seeing a lot more content coming on there in the near future that is made exclusively for the PSP and isnÂ’t available anywhere else," he added.