2K Games To Publish Gearbox's Borderlands; Update: Screenshots Released

By Maarten Goldstein, Aug 16, 2007 4:06pm PDT Update: 2K Games has sent over two screenshots of Borderlands.
Following Game Informer's reveal of the game and subsequent confirmation by Gearbox president Randy Pitchford, 2K Games today announced that it will publish Borderlands.

The game is described as being a sci-fi action one, with full co-op support, vehicular combat and featuring a content generation system allowing for "near-endless variety" in mission, environment, enemy, weapon, item and character customization.

"Borderlands creates a universe of gameplay that goes far beyond anything anyone would expect. We're tapping into every bit of Gearbox Software's experience with the biggest science fiction video game franchises, then taking everything way past the next level," said Randy Pitchford, President of Gearbox Software. "The team at 2K Games shares our passion for pushing boundaries in gameplay and storytelling and are absolutely perfect partners for Borderlands."

Borderlands will be released during the holiday 2008 season on PC, PlayStation 3 and Xbox 360.

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  • Am I the only one that tunes out everytime a developer or publisher starts with the superlatives?
    I'm always hoping X game is great and innovative, but everytime someone says things like:

    "Borderlands creates a universe of gameplay that goes far beyond anything anyone would expect. We're tapping into every bit of Gearbox Software's experience with the biggest science fiction video game franchises, then taking everything way past the next level [...] The team at 2K Games shares our passion for pushing boundaries in gameplay and storytelling and are absolutely perfect partners for Borderlands."

    Come on. Is this still a succesful methodology when it comes to pitching and generating expectative? Does customers and investors still buy this?