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Xbox 360 Price Cut Expected
by Maarten Goldstein, Jul 09, 2007 2:33pm PDTFollowing confirmation of a PlayStation 3 price cut, several industry analysts are indicating they are expecting Microsoft to follow suit, despite the Xbox 360's sales lead. Michael Pachter of Wedbush Morgan Securities was the most optimistic in his predictions, saying that he expects Microsoft to drop the price of the Xbox 360 Elite from $479 to $399, the Premium from $399 to $349 and the Core from $299 to $249. In his note to investors Pachter mentioned "While the Elite has a 120GB hard drive and HDMI cables, it does not have WiFi built in nor does it offer Blu-ray playback capability, with both standard features for the PS3. Similarly, we think that the $499 PS3 compares quite favorably with the $399 Pro 360 model, which has only a 20GB hard drive and no HDMI output. Because of this favorable comparison, we believe that Microsoft is all but compelled to cut prices" Other analysts are also expecting a price drop on one or more SKUs, between $50 and $100. According to Pachter, Microsoft will be announcing the price drop at their Tuesday night E3 press conference. Shacknews will be covering the event live.
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Is it still as loud and hot as the premium? I don't really wanna wait til this Falcon 65nm or whatever gets shrunk and cool...
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And this guy has got it right, @ 499 the PS3 does compare VERY favorably to the 360 premium. Once you toss that wifi adaptor in w/ 360 it doesn't look so hot. But then MS charges waaaay to much for the wifi adaptor anyways (something that costs them maybe $30 if that to make).
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Can you imagine being the guy who has to make the decision to take hundreds of millions of dollars off the bottom line of an already bleeding product? I guess that is why they get the big bucks.
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What the should do is have a Halo 3/360 Elite bundle for the holidays, that would sell like crazy.
I don't care if they drop it to $200. Until they resolve the red ring of death issue Im not buying one.
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it's Michael Pachter saying it, so we'll see.
Since comment search is down I can't find it, but those cuts are pretty much exactly what I suggested a while back, though I thought (still think) they'll wait until after Halo 3 is out.
No the core won't go anywhere as it being HDD-less means there is no static cost in the unit. There's a minimum cost to hard drives that doesn't really go down. You can get more capacity for the same price, but the cost of the platter and other hardware in the drive itself remains constant. There's no opportunity for cost saving.