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PS3 Price Cut Confirmed, New $599 SKU Announced (Updated)

by Carlos Bergfeld, Jul 08, 2007 7:37pm PDT

Sony Computer Entertainment America today confirmed the much-rumored price drop for its PlayStation 3 console. Beginning in August, the 60GB PS3 will sell for $499 in the United States and CA$549 in Canada, down $100 from its original US price. The 60GB system will occupy the price point formerly held by the now-discontinued 20GB launch model. In addition, the company announced a new $599 SKU for the system. The $599 model will include a larger 80GB hard drive and a copy of Evolution Studios' Motorstorm. The price cut on the 60GB PS3 had been denied previously by Sony president Ryoji Chubachi. In an AP story, Sony spokesperson David Karraker touched on the company's goal for this week's E3 event. The company's focus during the show will be on "ways to increase the number of consumers who own PS3s and other products such as the PlayStation Portable handheld system, and expanding the system's library of available games," according to the report. In today's announcement, Sony claimed it more than 120 new video games will be released for PlayStation 3 in North America during the current fiscal year ending March 31, 2008. Among them will be 15 PS3 exclusives. "As we move into the next phase of PS3, it's important that we continue to evaluate our product line, offering consumers the technology and features that meet their growing needs for new forms of media and the way in which it is delivered," said SCEA president Jack Tretton.




Comments

29 Threads* | 122 Comments


  • This price drop is a welcomed thing, but I kind of have a smaller pet peeve with these multiple SKU's.

    When a price drop occurred in the past, generally the only benefit you got from it, hardware-wise, was an aesthetic redesign/smaller form-factor. (NES -> NES Top Loader, the 3 Sega Genesis revisions, PS1 -> PSone, etc.) While your system "looked" cooler, everyone was on the same level playing field with the same hardware, just the price of admission was lowered to allow more people to participate.

    Once MS introduced that Core/Premium SKU, it kind of threw everything off for the consumer. It's understood that a lot of 360 consumers have not taken their consoles online and such, and for that target audience the Core system is fine. Premium owners had to contend with the Core inadvertently when XBLA was introduced since games were only allowed to be XXMB (I think it was 50MB) to allow Core users to participate in purchasing games. Only when MS offered the 512MB memory card did they relax the restriction for some games. (i.e. Castlevania: SotN)

    And even Premium users got the shaft when the Elite came out. A HD with 6 times the storage capacity and HDMI? Consumers thinking they bought the best model were now the middle child, and, you can't buy an HDMI upgrade and the 120GB HD cost WAY too much to warrant an upgrade.

    I guess I'm saying this because, as someone who's still sitting on the fence, I can see why gamers are pissed about price drops, now moreso than ever. When a price drop occured in the past, it didn't come with new hardware features that enhance your gaming experience, it was just smaller, cheaper hardware capable of performing the same task. (Not always more reliably, given the amount of recalls) Because the bottom line, they still have to develop the game for the lowest common denominator to maximize the number of game units sold. So, even with all your snazzy upgrades and things that make you go, "Oooooo," your experience won't be any different from the cheaper model. [Unless you have a badass home theatre system and speakers that make you feel every since action on the screen.... then I guess it wouldn't be the same :D]

    And as an aside, (and I guess directly on topic with this article) this price cut is very welcomed, but they need more exclusives. With a lot of publishers either jumping ship or doing mutliplatform releases, the PS3, in my eyes as a consumer, is on shaky ground. littleBIGplanet and Home look awesome and I'm behind them 100%, but not $499/$599 behind them, it needs more cowbell.


  • What can be said is that this new price cut will not do any good in getting "new customers" to buy the console. The price cut probably means that a few more hardcore gamers who were previously on the fence will shell out the money to get a cheaper 60 gig version, and there will be a few elitist gamers who will want the absolute best version of the ps3 just to say that they have one, and are probably the very same gamers who rushed out to get the elite 360 when it came out. What this won't do is change the figure that every casual gamer and normal person sees when they look up ps3 pricing, $500 and $600. We all follow the gaming industry here, but we are enthusiasts. We aren't normal nor do we claim to be. Average Joe on the street still doesn't know what a blu-ray is, and doesn't really understand why a playstation needs to be priced so much higher than the 360, which still has multi platform game superiority and xbox-live at this point.

    Recent example:
    My gf's mother, on a whim, went to Gamestop and had to pick between the 360 and the ps3 for her boys, (they already have a Wii in that household), and you know what she saw? game machines. 300, 400, almost 500, and 600 dollars a piece. She ended up buying a premium 360 because "the guy said it had everything we needed to play, and I still had some money left to buy some games". The price cut will not effect those people that don't know hard drives from controllers, because they won't understand the value. Long story short, Sony would have been far better off simply dropping the 60 gig ps3 altogether and selling the 80 at 499.99. Still expensive, but a value that starts to be more understandable in the face of the established 360 and wii presences on the shelf.

    they can cry all they want about loss per system, but if people don't end up buying their system at all, thats an even bigger loss, which would probably kill the chances of a ps4. They don't have the pockets that Microsoft does, and Nintendo, at this point simply prints money, so they will continue to do what they want.