The numbers make me wonder about what Microsoft and Sony are doing, as games and consoles continue to get more complex and raise the barriers of understanding and entry. I would be interested to see just how many people outside of core gamers actually realize a PlayStation 3 is a capable Blu-ray player--or even know what Blu-ray is. Certainly much of this problem could be resolved with marketing and packaging, but perhaps these numbers are indicative of a bit more?
Nintendo seemed to have recognize that trend when it comes to the games themselves as well. The level of complexity in control schemes in popular titles like Tony Hawk, for example, sure has gone up several degrees over the past few years. I'm sure many of you guys know people firsthand who are thankful to see simplistic controls to finally return to games with systems like the Wii and DS. The Wii represents the first time I saw my parents play a video game since Super Mario Bros. That angle might be on the right track.