Opinion: The Barrier of Entry
by Steve Gibson, Jun 30, 2007 5:00pm PDTAs we all seem to be reluctantly accepting the world of console games around these parts some interesting numbers have come to light. In a recent press release The Diffusion Group notes that although 80% of homes that have a console with movie playback capability only 13% have ever seemed to actually use it and only 30% of owners even realize that they have that ability. It is a much lower usage rate than what one may have expected and certainly a much lower level of awareness than game console manufacturers would want. The numbers make me wonder about what Microsoft and Sony are doing, as games and consoles continue to get more complex and raise the barriers of understanding and entry. I would be interested to see just how many people outside of core gamers actually realize a PlayStation 3 is a capable Blu-ray player--or even know what Blu-ray is. Certainly much of this problem could be resolved with marketing and packaging, but perhaps these numbers are indicative of a bit more? Nintendo seemed to have recognize that trend when it comes to the games themselves as well. The level of complexity in control schemes in popular titles like Tony Hawk, for example, sure has gone up several degrees over the past few years. I'm sure many of you guys know people firsthand who are thankful to see simplistic controls to finally return to games with systems like the Wii and DS. The Wii represents the first time I saw my parents play a video game since Super Mario Bros. That angle might be on the right track.
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Comments
Pretty much every game I've played has progressed in complexity. I played FPSes growing up, and went from Doom->Quake->Counter-Strike->Battlefield->Battleld 2 Project Reality. Each time what entertained me about the next game was that there was something new to learn and experience. How would someone who'se never played an FPS before do in BF2 Project Reality? I imagine it would be pretty discouraging. I haven't played Arma, but that game is suppose to be even more-so. For MMOs I went from COH->WoW->EVE Online. EVE Online is an especially complex and overwhelming game for someone not familiar with MMOs. As you say Steve, the Barrier of Entry is much higher on most of todays games.
I think there is a market for games that try to bring in more gamers and keep things simple and easy enough for newcomers. But it won't be the norm. If anything, games are just going to continue to get more complex. Hopefully games will be developed that are elegant enough to be deep and complex while still being simple enough for the new gamer.
I think there's a lot to be said for this. Multiplayer gaming is also surprisingly low in penetration on consoles (from what I've heard Mike Capps say) so that's another piece of new functionality that seems rather underused considering the extent of console gaming in general.
Perhaps console gamers are just not interested in this sort of thing? Steve mentions simpler control schemes. Perhaps consumers see consoles as providing a very specific type of gaming, that is fun, (comparatively) casual, and for lack of a better word simple, while the multiplayer and the playing of music and DVDs simply adds variables to the purchasing decision that they don't want to think about. After all, the whole idea of a console is the pick up and play convenient gaming in ones own home without having to think about anything else except gaming.
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With the success of the PS2's DVD-movie watching capability, many add on features followed in successive console releases.
Nintendo's success with specific Wii and DS titles demonstrates that a simple, vertical experience that drives a single type of play home is the antithesis of the creeping features seen in competing consoles.
I've often wondered how well received the sophisticated set of options presented by the 360's dashboard is in a mass market sense. Sure, people ilke us love it, but we're the sort of people who have memorized their logins on multiple forums on the Internet and we return to post.
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I can see why devs are making games with more complex controls. As the games industry grows older each year, the experience of gamers goes up and they look for games that allow them to do more and have richer experiences. I'm sure there's a way to get the best of both worlds, simplistic, streamlined, contextual controls and a deep gameplay experience. There will always be a need for games that have simple controls, so I'm not worried that one day we'll all be dealing with 52 button controllers.
Related to the issue of complexity is in game setup options. I recently started The Darkness and they have 5 different subtitle options. I was psyched and then a little confused because I didn't know what each one did specifically. Looking in the manual didn't help at all. Other menus in The Darkness are equally complex with lots of sliders to tune but no explanation to what purpose the feature has.
I believe complex menu options have just as much a negative impact on play experience as complex hardware and gameplay controls. Someone may not want to learn what the menu options do nor spend 30 minutes to set everything up and then their play experience is hindered because freelook doesn't respond well.
Games really do need to be easier to sit down and play. It doesn't take me 15 minutes to setup my options for a DVD movie.
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With dvd players getting down below $50, anyone that wants one probably has one. So why should people be aware of the fact that their ps2 or xbox plays dvds?
I know my xbox can play online, but I'm not going to pay for it. If I'm going to play online I'm going to get on my computer.
Be weary of statistics. Even Wikipedia requires that articles cite sources to ensure the credibility of the information presented. The general public shouldn't have to buy the TDG's report to be able to judge the methods as sound (which anyone who is taking in information should do). I don't care if you make someone pay for the findings, but withholding the methodology is pretty weak...
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Also, he had no plans of ever getting online with it.
Also, he had a week overdue blockbuster game sitting out.
I can't say that console gaming is too complicated, or the hardware is too complicated. But I can say that people are buying consoles these days that couldn't find the hole in their ass with both hands, a flashlight, and a mirror.
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I'm sure 90% of consumers don't read the manual. i did
Other than that, the last real console gaming my parents did was Dr. Mario. We used to play 2 player vs. a lot before my sister and I moved out.
Every time my parents come down to Indianapolis to visit myself or sister we'll play some Wii bowling and Excite Truck. My mom especially is not much of a gamer, though my dad did buy the Atari 400XL and 800 we had in pre-NES days.
"Blu Ray disks can fit up to 50gb of data.... or 548542322 songs!"
I <3 you sCary
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I heartily agree about your comment regarding the complexity of control schemes.
It stands to reason that as controls or even the way we interact with a GUI becomes more complex, the less accessible it is to the public. It's another step and more time that is required to acclimatize an inexperienced individual (gamer or non gamer) into the videogaming experience. Less complex, more inuitive control schemes are absolutely integral to appreciating and enjoying a game.
In my opinion, gamers want to feel like they have CONTROL over their gameplay experience. Control is what makes the interactive medium of videogaming so resonant. There is naught but our wits and our bodies to influence what happens in the game, which is why it is such a fantastic tool for our society's favourite pastime - escapism! :) If we take away that level of control in a videogame, it becomes less fun and more frustrating. We've all had that moment where we've angrily screamed: "BUT I DIDN'T MOVE THAT WAY," or "I DID THAT MOVE!" while furiously pounding some inane button sequence in a particularly infuriating videogame.
Conversely, when someone picks up a game controller and a videogame for the first time, and they intuitively are able to grasp the controls, control their character, and understand the gameplay mechanics with utmost ease, they are instantly enthralled. In my experience, even non-gamers find it difficult to pull away.
And that's what I love about the Nintendo Wii. I don't know how many of you guys have seen a complete newbie gamer pick up a controller, but the first time I saw my Mother pick up a controller and try to control Sonic the Hedgehog, she was moving her whole body and the whole controller to try and avoid some horrible trap. That Nintendo has actually been able to observe and recognize the limitations of traditional control schemes, and actually incorporate these basic intuitions into the Wii has me absolutely flabbergasted. I'm just floored by how well the control scheme works with even the first generation of games coming out.
It's just bloody fantastic, and I think is one of the main reasons as to why the Wii has been so successful. I hope this trend continues. I love how "gaming" has reached that pinnacle of pop-culture penetration. It's a good time, and I love having new people to play with, or who appreciate gaming as much as I do.
doh :(
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So much of Sony's marketing for the PS3 has been mostly "bluray BluRay BLURAY" that if the promotion they've done so far doesn't get people to understand something about BD (this disc is like a drop of water, while our disc is a virtual tsunami) then I don't think anything can be done.
I think most people know anything about the PS3 knows it plays BluRay, they just don't know what BluRay is.