"We're still considering [the situation]," Guillemot told Gamasutra. "The first option for us is to manage our own company and grow it. The second option is to work with the movie industry, and the third is to merge. We think the market is going to grow fast, and we can take a big share of that market, so we don't have to change the way things are done at the moment."
Earlier this year, Gamasutra asked EA CCO and executive VP William "Bing" Gordon about the chances of EA acquiring Ubisoft. "I think everybody is for sale," he said at the time. "If you do an acquisition, you have to think about whether the intellectual property can succeed without the people, or if the important people want to get promoted in a big organization." In late 2006, Wedbush Morgan industry analyst Michael Pachter urged EA to either complete its acquisition of the comany or sell off its share of Ubisoft stock, explaining that, without further action, there is little point in EA maintaining its position as a minority stockholder.