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Ubisoft CEO Yves Guillemot on Possible EA Merger, Movie Production

by Chris Faylor, May 30, 2007 3:01pm PDT
Related Topics – Ubisoft, Electronic Arts

In a recent interview, Ubisoft CEO Yves Guillemot (pictured left) outlined a few different choices available to the French publisher as it looks ahead to the future. Unsurprisingly, one of the possibilities is a merger with Electronic Arts, which bought 20% of Ubisoft in 2004. Another would mark the company's shift into movie production, something the upcoming film adaptation of Ubisoft Montreal's Prince of Persia: The Sands of Time indicates it is already investigating. "We're still considering [the situation]," Guillemot told Gamasutra. "The first option for us is to manage our own company and grow it. The second option is to work with the movie industry, and the third is to merge. We think the market is going to grow fast, and we can take a big share of that market, so we don't have to change the way things are done at the moment." Earlier this year, Gamasutra asked EA CCO and executive VP William "Bing" Gordon about the chances of EA acquiring Ubisoft. "I think everybody is for sale," he said at the time. "If you do an acquisition, you have to think about whether the intellectual property can succeed without the people, or if the important people want to get promoted in a big organization." In late 2006, Wedbush Morgan industry analyst Michael Pachter urged EA to either complete its acquisition of the comany or sell off its share of Ubisoft stock, explaining that, without further action, there is little point in EA maintaining its position as a minority stockholder.




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