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Advertising Coming To Counter-Strike 1.6

by Maarten Goldstein, Dec 08, 2006 3:46pm PST
Related Topics – Counter-Strike, Steam, Valve

CS-Nation has posted an interview with Valve's Doug Lombardi, asking him about Valve's plans to introduce advertising to Counter-Strike 1.6 early next year. Ads will be on walls in levels, the scoreboard, and the letterboxed area of Spectator mode though Lombardi notes "levels aren't going to turn into Times Square or a Nextel Cup racecar". There are no plans for ads in Counter-Strike: Source for now.

CS-Nation: Any change to the basic Counter-Strike formula tends to send shock waves and produce what can best be described as "community riots" that reach far and wide. I've experienced this first hand as a former mod at Steampowered and a staff member at CS-Nation, just as I'm sure most every Valve staff member has experienced via emails. How is Valve prepared to address these sorts of concerns? Will the ads remain if the community collectively voices their displeasure to the ads, or will you keep them in no matter what? Essentially, will there ever be a point where you go "alright guys, this isn't going to work" and you pull the plug? Doug Lombardi: Community feedback will be an important input in to how judge the success of advertising in our games, when we do it and when we donÂ’t, and how we implement advertising in games. Initially, when ads move into a space where they havenÂ’t existed before, like onto a Web site that hasnÂ’t previously advertised, they are pretty noticeable for a while. But as long as the ads donÂ’t interfere with the use of the site (like those annoying ones which sit on top of the content youÂ’re trying to read) they quickly become part of the accepted experience.





Comments

34 Threads | 92 Comments
  • Once again, this NEEDS to be said. Thank you, Bill Hicks:

    http://www.youtube.com/watch?v=nm6O2XGOzZ8

    By the way if anyone here is in advertising or marketing... kill yourself.

    No, no, no it's just a little thought. I'm just trying to plant seeds. Maybe one day, they'll take root - I don't know. You try, you do what you can. Kill yourself.

    Seriously though, if you are, do.

    Aaah, no really, there's no rationalisation for what you do and you are Satan's little helpers. Okay - kill yourself - seriously. You are the ruiner of all things good, seriously. No this is not a joke, you're going, "there's going to be a joke coming," there's no fucking joke coming. You are Satan's spawn filling the world with bile and garbage. You are fucked and you are fucking us. Kill yourself. It's the only way to save your fucking soul, kill yourself.

    Planting seeds. I know all the marketing people are going, "he's doing a joke..." there's no joke here whatsoever. Suck a tail-pipe, fucking hang yourself, borrow a gun from a Yank friend - I don't care how you do it. Rid the world of your evil fucking makinations. Machi... Whatever, you know what I mean.

    I know what all the marketing people are thinking right now too, "Oh, you know what Bill's doing, he's going for that anti-marketing dollar. That's a good market, he's very smart."

    Oh man, I am not doing that. You fucking evil scumbags!

    "Ooh, you know what Bill's doing now, he's going for the righteous indignation dollar. That's a big dollar. A lot of people are feeling that indignation. We've done research - huge market. He's doing a good thing."

    Godammit, I'm not doing that, you scum-bags! Quit putting a godamm dollar sign on every fucking thing on this planet!

    "Ooh, the anger dollar. Huge. Huge in times of recession. Giant market, Bill's very bright to do that."

    God, I'm just caught in a fucking web.

    "Ooh the trapped dollar, big dollar, huge dollar. Good market - look at our research. We see that many people feel trapped. If we play to that and then separate them into the trapped dollar..."

    How do you live like that? And I bet you sleep like fucking babies at night, don't you?

    "What didya do today honey?"

    "Oh, we made ah, we made ah arsenic a childhood food now, goodnight." [snores] "Yeah we just said you know is your baby really too loud? You know?" [snores] "Yeah, you know the mums will love it." [snores]

    Sleep like fucking children, don't ya, this is your world isn't it?










  • I'm not mad that VALVe may get more money. I'm not mad that they don't pass on a reduced price to us. I'm not even mad they're getting all this advertising free on the backs of those who PAY for their game servers to keep running... I am mad because no one mentions the whole concept of in game ads is contradictory to the violent escapist experience that makes games fun. Consider this:

    The shape, color, and placement of EVERY ad made is done with the objective of making someone stop, notice, remember. The signs in Vegas are such odd shapes so they stand out from the buildings and scenery. The billboards on the freeway aren't designed to be tasteful, they're designed to intentionally clash and STAND OUT from everything around you. Also, with in game ads it will soon be a requirement that the ads are indestructable, and in no way part of the environment. That is to say, the ads won't be a clever name hidden on the microwave, or a cute emblem on the computer tower. They will be large, distracting, posts on the walls you'll turn to look at, and trust me... these ads will be repeated everywhere with the intention you'll stop and notice them standing out from the environment just like every ad ever made. Only an idiot would make a tasteful ad, that subtly fits into a scene.

    Next time you're in that level editor... remember, we only accept levels with a minimum of 2 ads per room, with a minimum of 10 ads per level. Ads must be no less than 10' x 10' and must have at least one ad in each spawn point and/or objective. Please enjoy your creative and artistic freedom!