Advertising Coming To Counter-Strike 1.6
by Maarten Goldstein, Dec 08, 2006 3:46pm PSTCS-Nation has posted an interview with Valve's Doug Lombardi, asking him about Valve's plans to introduce advertising to Counter-Strike 1.6 early next year. Ads will be on walls in levels, the scoreboard, and the letterboxed area of Spectator mode though Lombardi notes "levels aren't going to turn into Times Square or a Nextel Cup racecar". There are no plans for ads in Counter-Strike: Source for now.
CS-Nation: Any change to the basic Counter-Strike formula tends to send shock waves and produce what can best be described as "community riots" that reach far and wide. I've experienced this first hand as a former mod at Steampowered and a staff member at CS-Nation, just as I'm sure most every Valve staff member has experienced via emails. How is Valve prepared to address these sorts of concerns? Will the ads remain if the community collectively voices their displeasure to the ads, or will you keep them in no matter what? Essentially, will there ever be a point where you go "alright guys, this isn't going to work" and you pull the plug? Doug Lombardi: Community feedback will be an important input in to how judge the success of advertising in our games, when we do it and when we donÂ’t, and how we implement advertising in games. Initially, when ads move into a space where they havenÂ’t existed before, like onto a Web site that hasnÂ’t previously advertised, they are pretty noticeable for a while. But as long as the ads donÂ’t interfere with the use of the site (like those annoying ones which sit on top of the content youÂ’re trying to read) they quickly become part of the accepted experience.
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Comments
http://www.youtube.com/watch?v=nm6O2XGOzZ8
By the way if anyone here is in advertising or marketing... kill yourself.
No, no, no it's just a little thought. I'm just trying to plant seeds. Maybe one day, they'll take root - I don't know. You try, you do what you can. Kill yourself.
Seriously though, if you are, do.
Aaah, no really, there's no rationalisation for what you do and you are Satan's little helpers. Okay - kill yourself - seriously. You are the ruiner of all things good, seriously. No this is not a joke, you're going, "there's going to be a joke coming," there's no fucking joke coming. You are Satan's spawn filling the world with bile and garbage. You are fucked and you are fucking us. Kill yourself. It's the only way to save your fucking soul, kill yourself.
Planting seeds. I know all the marketing people are going, "he's doing a joke..." there's no joke here whatsoever. Suck a tail-pipe, fucking hang yourself, borrow a gun from a Yank friend - I don't care how you do it. Rid the world of your evil fucking makinations. Machi... Whatever, you know what I mean.
I know what all the marketing people are thinking right now too, "Oh, you know what Bill's doing, he's going for that anti-marketing dollar. That's a good market, he's very smart."
Oh man, I am not doing that. You fucking evil scumbags!
"Ooh, you know what Bill's doing now, he's going for the righteous indignation dollar. That's a big dollar. A lot of people are feeling that indignation. We've done research - huge market. He's doing a good thing."
Godammit, I'm not doing that, you scum-bags! Quit putting a godamm dollar sign on every fucking thing on this planet!
"Ooh, the anger dollar. Huge. Huge in times of recession. Giant market, Bill's very bright to do that."
God, I'm just caught in a fucking web.
"Ooh the trapped dollar, big dollar, huge dollar. Good market - look at our research. We see that many people feel trapped. If we play to that and then separate them into the trapped dollar..."
How do you live like that? And I bet you sleep like fucking babies at night, don't you?
"What didya do today honey?"
"Oh, we made ah, we made ah arsenic a childhood food now, goodnight." [snores] "Yeah we just said you know is your baby really too loud? You know?" [snores] "Yeah, you know the mums will love it." [snores]
Sleep like fucking children, don't ya, this is your world isn't it?
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(Question un-answered)"
Good question, I want an answer.
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If it's free, you can bung me some shitty adverts that I likely will ignore. If I paid for it, then it's another fucking matter. I hope we don't see this in future Valve products that are sold on Steam. Unless the title is free or very cheap, then I don't want to see adverts.
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The shape, color, and placement of EVERY ad made is done with the objective of making someone stop, notice, remember. The signs in Vegas are such odd shapes so they stand out from the buildings and scenery. The billboards on the freeway aren't designed to be tasteful, they're designed to intentionally clash and STAND OUT from everything around you. Also, with in game ads it will soon be a requirement that the ads are indestructable, and in no way part of the environment. That is to say, the ads won't be a clever name hidden on the microwave, or a cute emblem on the computer tower. They will be large, distracting, posts on the walls you'll turn to look at, and trust me... these ads will be repeated everywhere with the intention you'll stop and notice them standing out from the environment just like every ad ever made. Only an idiot would make a tasteful ad, that subtly fits into a scene.
Next time you're in that level editor... remember, we only accept levels with a minimum of 2 ads per room, with a minimum of 10 ads per level. Ads must be no less than 10' x 10' and must have at least one ad in each spawn point and/or objective. Please enjoy your creative and artistic freedom!
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A few years from now, when games are the pop-up hell that the was the internet not long ago, I want you guys to remember this quote:
"In game ads are the future. We might not like it, but it's inevitable."
--oatmela
Because if you remember that, you'll be able to look back and answer the question, "OMG WTF HAPPENED?" By then the apathy will have worn off. Hopefully at that point some company will come up with the CRAZY idea of NOT smearing ads all over their game, instead putting them somewhere tasteful like the loading screen. They'll be something like the google of video games. A company that realizes that advertising is always second to the user's experience.
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never thought I'd be adding you to the list of asshole companies
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I really hope the deagle isn't nerfed. =(
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i enjoy playing games to escape every day life. that includes the barage of advertisements in nearly ever other form of media.
how would you like it if the music you bought off itunes had advertisements at the end of each track? pissed? i would be, because you *paid* to have to hear that advertisement.
unless the games are released free, i think ads have NO place in games
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CS isn't a free mod anymore. It is a product.
Just release a community map pack with all their levels - the ads.
Or better yet, remove all the official maps from the server rotation and play only ad free community maps. How long can you play the same dust anyways, god i got sick of this game so fast because of that level.
Either would send them a clear message that ads won't be tolerated by gamers... we know they are making plenty of money without them.
the whole online validation of a game i bought, steam itself and the fact that they make it close to impossible to sell my already played through games are one thing. but the constant bullshit in terms release dates (the hl2 fiasco, tf2) and shit like ads in games that i purchased are another thing that remembers me why i don't buy games from ea.
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No??
Then does it mean its because they're going to add more to the game?
No??
Then why should I be happy about this?
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if you have a big upfront charge for what you're using - HBO, videogames, books, movies... then it's expected you're doing so to deliver the product purely. going beyond that standard and throwing in both ads and a big upfront charge can only mean one thing - you're a fucking asshole.
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he doesn't even try to justify it by using the lame excuse that it will help fund work on CS (although he does claim it might be used later to fund development)
More over he's argument seems to be: google has money hats from ads. We want money hats too. Lots of people play CS. CS + ads = money hats!
not that I have anything against money hats. I just don't think it is fair to put ads in a game after someone has bought it.
But placing ads in a game AFTER it has come out. WTF? I don't think that is right at all.
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