Introversion's Approach to Piracy
by Chris Remo, Aug 31, 2006 2:04pm PDTThis week GamesIndustry.biz released an interesting interview with Introversion's Tom Arundel. Introversion is the studio behind Uplink and Darwinia, as well as the upcoming Defcon. Arundel gives some thoughts on piracy from the perspective of a small independent studio, and shares some of Introversion's more creative methods of dealing with the trend:
You can't stop peer-to-peer file sharing. So the best route to combat it is to subvert it, and turn it around to your advantage. For example, we will release a version of our game that looks like it's been hacked at the same time as a pirate version gets out - usually a couple of days after release. Our version, which is modified, repackaged and distributed by our user community of around 1000 active participants, looks like the real game, but is in fact a demo. After the third time of downloading the demo, the peer-to-peer user will be very, very frustrated, and will do one of two things; give up or buy the game from us. We subverted the Bit Torrent network for Darwinia very successfully this way, and to a lesser extent eMule / eDonkey.Arundel also comments on more intrusive copy protection systems, noting that many of them detract from the experiences of legitimate gamers. "We can't win the war on piracy, but if you work smart, you can definitely reduce it," he said. "The golden rule I think is to keep things simple - especially for the legitimate user." (Thanks GilesH!)
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Comments
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Like the copy protection that wouldn't let me play my legitimately purchased copy of Chaos Theory.
Best 50 dollars I ever spent.
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I believe that much of todays piracy is just convenience. It actually takes less time to download a game then to make free time for visiting a store. Often i download games to get started while I have a pre-order placed with amazon at the same time just because I don't have to wait this way.
In fact a good 30% of the games on my shelf here are unopened for this reason and the other ones are mainly just opend for cdkeys. I never use CD's because I can't stand the noise.
This is of course nothing new. Steve Jobs famously declared convenience as one of the biggest drives to piracy in the music industry about 5 years ago shortly before introduction of iTunes. He was spot on. A big demographic of prior pirates migrated to iTunes because its the only thing quicker then firing up kazaa.
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Introversion becomes a criminal organization?
I've been playing the hell out of Defcon and confidently say it's the best game I've played all year. Introversion is a hell of a studio and by taking an innovative approach to development, I can see great things in its future.
You ladies all better buy the game so we can play.
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It kinda seems like the game industry is turning into Hollywood or the music business as far as creativity, quality, new ideas, etc goes.
Can't wait for Defcon.
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".. I'd piss on a sparkplug if I thought it'd do any good!"
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Gamers like paying for good games, because they know how to value the creativity and implementation of a good developer.
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