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Harry Potter for Kinect announced
Mad Riders trailer goes heavy on the meta
Anarchy Reigns finished, delayed by Sega anyway
Jet Set Radio making its way to Vita
More on In-Game Ads
by Alec Matias, Apr 11, 2005 10:11am PDTThe New York Times ran an article today where they speak with Massive CEO Mitchell Davis, whose company has partnered with corporations such as Intel, Coca Cola, and Dunkin' Donuts. The article discusses Massive's ambitions, how Nielson plans to track data on the ads, and why EA is currently rebuking Massive's offers.
"I don't want to pick up a sword and have it read Nike on the side," said Jeff Evertt, a video game player and programmer. But less intrusive product ads would not necessarily bother him, he said. Brian Fisher, another gamer and programmer, agreed. "If the character drinks a Pepsi to get health points, it doesn't bug me," Mr. Fisher said.C|Net has a similar article here, revealing that the ads can net publishers an extra $1 to $2 profit per copy. Also, GamingNexus has a Q&A with a Massive exeuctive.
Comments
As some ahve already pointed out as well and you very well know gamers are uber hypocrites. FUNK EA, I BOYCOTT THEM...oh wait Battlefield 2 looks cool. I WILL BOYCOTT THEM AFTER BF2. Lets sign an online petition to stop this...that will work! HA, we buy games and advertisements are just another thing. I don't like them but I'm realistic...or am I being to troll like?
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I don't buy DVD's due to the forced ads at the start of some of the movies and forced trailers.
If there's a very very basic ad - on an almost subliminal level that's the most I'll accept - example one to three coke machines in an urban setting game (such as Max payne) perhaps the choice of a BMW as the car the good guy drives (but no obvious camera pan over hanging over the car for too long) then that's fine with me but otherwise no way
For me, anyway, this made it seem less like "please enjoy this more believable city with its real-world advertisements" and more like "you must look at this ad because it sticks out like a sore thumb in a dark city." That really took away from my immersion in that section.
Situations like this show that developers need to be aware of how ads can work to enhance their worlds, not detract from them. I just hope that they weren't forced by the advertiser to put the lit ad in the blacked-out city environment.
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www.removeadsfromyourgame.com
www.antiadspatches.com
www.adsfreegames.com
and so on.
People are today annoyed with having to put the CDs in the drive to play a game, so there's nocd patches... If ads in games becomes popular it's only a matter of time before people starts developing patches to remove the ads from the games (replacing textures, blocking traffic to ads servers and so on).
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Ex: The quest for natural male enhancement.
Once completed you will recieve a 10% discount month trial at which the end of the month you will be signed for an entire unless you call up and cancel. When you call up you be charged a small service for the actually cancellation. Oh, and you do not take the quest you cant get past level 37.
... Its a sad day indeed :(
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They get more exposure, we get cheaper games, everyone wins.
But that isn't how this'll work. Just like the 15 minutes of theatre advertisements I have to sit through even though I paid half the price of the DVD to get in and watch the film.
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Electronic Arts, the world's largest independent game publisher, has not signed a deal with Massive because its executives said the Massive technology had not been proved. They are also wary of possibly compromising the quality of their games for ad revenues that are still quite small
Bunch of freaking hypocrites.
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i wouldn't mind that if nike designed the sword and/or put in some r&d to make the sword a better sword. like those golf clubs. rshift7d stuff is probably less likely, but designing and texturing the sword might be possible.
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never forget the more impresionnable audience of the video games industry
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Advertisers will want their products to be *part* of the game, not just exist in it (I'm sure you can imagine some horrific scenarios yourself). This will also give one more comittee of suits control of what can and can't be said in a mass-market game. Its not so bad for gaming now (we're allowed to beat up hookers whenever we like while listening to music from the big 5) , but it sucks in terms of the directions gaming could take in the future.
We'll have to wait for independents to start making headway before we see anything really challenging.
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If it's a choice between Valve's disgusting DRM scheme or a few commercials in games then please bring on the Fleshlight and PlanetEmoticon billboards in my next dystopian future-based shoot-em-up.
GARISH ADS - THE ADVENTURE!
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Sadly these companies will use quotes from him and others like him to justify their ads. Hell, why even bother justifying anything when the gamers are going to buy the games anyway? A widespread boycott isn't feasible because many people just don't care - and we want the games, anyway. So we can't vote with our money, which leaves us powerless. Fuck. I hate advertising.
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I'll get mi coat.
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They should just put the advertisements on the loading screens or something though. It kind of detracts from the fantasy of a game, when brand names start to show up in the gameplay. Once advertisers have a hand in how the gameplay is designed, then it's gone too far.
http://www.npr.org/templates/story/story.php?storyId=4583366
Evidently, dollars spent on television advertising is declining steadily. As games gain in popularity, there's no doubt in my mind we'll be seeing more interest from advertisers. This is just the tip of the iceberg.