OEMs are already voicing their concerns. They are afraid that customers who bought a MODEL 1600 could sue the PC-maker once they discovered that the processor inside is only running at 1400 MHz. It might not come to that, but the introduction of MODEL-numbers instead of real clock frequency will create a lot of confusion.

I vaguely recall Cyrix I think it was do something along these lines a long while back. AMD is in a bit of a difficult position to be sure though. Even though most of the hardcore audiences are aware of the mhz rating not being all there is, that isnt a very easy message to get across for the guys buying those packaged machines looking for the highest numbers at the lowest price.