We need to start by making our own franchises. At the same time we must understand where publishers are coming from and have patience with them. It is your job to convince the publisher that your original brand is better than the existing brand that they want to stick on your title. [snip] Great games stand on their own and sell regardless of existing brands.
[snip]
I've learned that the majority of talented people in this INDUSTRY are under-appreciated, underpaid, and screwed over on a regular basis. I'm in the process of recruiting some new talent and you know what I'm seeing? Talented guys who would rather starve a bit between freelance jobs because they've had nightmare experiences of working for corporations that treated them like dirt. This industry is steeped in self-ignorance and great developers are getting screwed out of hard earned money every day because of it.

We actually posted an interview with CliffyB here on Shack a while back, Cliffy has gotten better at interviews since then! update: I changed a word in that quote from 'company' to 'Industry' as requested by Cliffy. Misquotes suck.