NVIDIA announces GeForce RTX 2080 Ti, RTX 2080, and RTX 2070: Prices start at $499

Published , by Chris Jarrard

More than two years since the company launched its Pascal-based gaming graphics card lineup in Austin, Texas, NVIDIA took the stage during its Gamescom keynote presentation in Cologne, Germany to announce the Turing-based GeForce RTX 2080 Ti, RTX 2080, and RTX 2070 GPUs. The new cards will be priced at $999, $699, and $499, respectively. The RTX 2080 Ti will ship with 11GB of GDDR6 memory while the RTX 2080 and 2070 will ship with 8 GB of GDDR6 memory. Pre-orders for the NVIDIA Founders Edition variants are live now at NVIDIA’s website. The cards will ship on September 20.

A big focus of NVIDIA’s Gamescom Keynote was the company’s advancement in ray-traced lighting and shadow rendering. This new generation of RTX GPUs and custom designed to calculate the complex light bounces and reflections, offering ray tracing performance at a level previously unseen. NVIDIA CEO Jensen Huang claims that these new GPUs are 10x faster at RTX operations than the previous flagship GeForce GTX 1080 Ti.

The game performance of these new cards is currently unknown until the benchmark embargo is lifted (likely to be sometime before September 20). During the Gamescom stage demo, the Unreal Engine Infiltrator demo was shown running on RTX hardware at 4K at a locked 60fps while using NVIDIA’s newest DLSS anti-aliasing technology. The same demo runs at less than half that speed on the current flagship GeForce GTX 1080 Ti.