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Mass Effect 3 leads E3 media consumption

Video game research firm EEDAR has called Mass Effect 3 the "most promising retail title" of E3. But, how did BioWare's space epic beat out other games on the list, like Battlefield 3 and Skyrim?

E3 2011: Mass Effect 3

Mass Effect 3 builds upon the foundation of the last game with improved cover and combat mechanics, larger scale battles, and more thorough character customization.

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