Is Dead, Long Live

The game launcher is now dubbed just Blizzard, and the logo is gone.


Blizzard warned us it was going to happen. The executioner's axe has fallen and is dead. The name, that is, but not the service.

The company quietly swapped out the logo on its game launcher so that now it says Blizzard where the old logo used to be in the top left corner. The move is the fulfilling of a promise that Blizzard made back in September to phase out use of the term. This was apparently the last step in nuking the out-of-date term from public consciousness, as Blizzard had already started moving away from it in the past few months.

The change is purely cosmetic, and does not affect any functionality within the games or the launcher itself. The web URL still works, though. 

The move make sense, as is a relic of PC nostalgia before Blizzard started creating games for console and mobile. Identifying everything with the Blizzard moniker now ties everything into a neat little bundle that is understandable to new gamers who may not have known the significance of what stood for previously. 

The big question is if Blizzard charged itself for the name change and the cosmetic upgrade.

Contributing Editor
From The Chatty
  • reply
    March 24, 2017 12:15 PM

    John Keefer posted a new article, Is Dead, Long Live

    • reply
      March 24, 2017 12:26 PM

      Shouldn't the long live thing be for the new name?

      • reply
        March 25, 2017 7:50 AM

        it's a play on words of the transition of monarchy "The King is dead, long live the King"

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          March 26, 2017 10:12 AM

          But isn't that for the new king?

          (Old) King is dead, long live the (New) King!

    • reply
      March 24, 2017 1:40 PM

      The move make sense, as is a relic of PC nostalgia before Blizzard started creating games for console and mobile.

      a bit confusing since they created console games first.

      • reply
        March 24, 2017 2:04 PM

        Yeah, fuck Lost Vikings and Rock 'n Roll Racing amirite?

        What I wouldn't give to see a modern sequel to both of those...

    • reply
      March 24, 2017 2:29 PM

      Blizzard should have just change their shitty name to

    • reply
      March 24, 2017 3:28 PM

      The only products they could announce that would interest me again is War 3 HD and War 4, that's it. I think Starcraft is kinda dead for me, the writing across the entire 3 new games was,........................ it w...... nah it was bad. I can't even say it was ok, it was bad.

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