Xbox Booth at E3 2017 Will Be a Lot Different Than in Years Past, Spencer Says

The move to a different hall is to accommodate more fans since E3 is opening to the public for the first time.


Microsoft's Xbox booth at E3 every year has been one of the main anchors in West Hall at the Los Angeles Convention Center, joining other console heavyweights Sony and Nintendo. However, this year, Microsoft is switching halls and modifying its booth layout, a change that may unnerve some Xbox stalwarts.

In speaking on the Major Nelson podcast, Xbox chief Phil Spencer said the influx of 15,000 members of the public is one of the main reasons that MS changed things around. "We're trying to make a booth that will allow more people to play as many games and getting ... our meeting rooms and everything else out of the way," he said. "It shows no lack of commitment to E3. I think E3's an incredibly important point for our industry and something that we're committed to make great and I can't wait to see all of our fans down there."

He added that because the meeting rooms have been pulled from the booth - and likely moved to the second floor - the booth's square footage will take a hit. "The booth's size, from people that have kind of done math on our booth size, there's no conspiracy theory behind the size of the booth," Spencer said. "We know consumers are coming to the booth this year so our booth will probably feel a little different than it has in the past because when you open the show floor to 15,000 people who are really there to play games and maybe not stare at some of the big things that we've kind of had around."

This isn't the first thing that MS has modified this year. The company announced that it has moved its press conference from the traditional Monday morning kickoff before the show starts to a late Sunday afternoon affair. It is highly likely that the showcase of the conference this year will be the unveiling of Project Scorpio, expected to be a more powerful version of the Xbox One.

E3 had previously been a show for media and retail buyers and not consumers, but this year E3 has changed the rules and will be allowing a limited number of the general public to attend. E3 begins on June 13 and runs through June 15.


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