Nintendo and John Cena Take Switch on the Road for a Preview Tour
Nintendo's hitting the road to give Switch demos at select locations, and the 16-time WWE World Champion will lend his (marketing) muscle to one event.
Less than two weeks from the launch of its Switch portable console, Nintendo announced a road tour to continue driving awareness. Nintendo will hold three Switch events across the United States and set up an "interactive living room" where participants can try out games like 1-2-Switch—and go one-on-one against WWE's John Cena, in one special case.
According to a press release, Nintendo's first stop is scheduled for this Thursday, February 23, at The Blue Movie Ranch in Santa Clarita, California. It's an invite-only event where John Cena will go up against "YouTube influencers" in 1-2-Switch matchups. 1-2-Switch is a compilation of mini games that will launch alongside Nintendo Switch on March 3. The game retails for $49.99 and, unfortunately, is not included as a pack-in.
On Monday, February 27, Nintendo will roll on to Aspen, Colorado, and set up its interactive living room at the Snowmass ski resort. Anyone who happens to be in the area can swing on by to play Switch. In fact, Nintendo hopes as many people will participate as possible: its goal in hosting a preview event on top of a mountain is to demonstrate that the Switch can be played virtually anywhere... like at the top of a mountain.
New York's Madison Square Park is Nintendo's final stop, and is scheduled for March 3, the console's launch date. The event will be free and open to anyone. Instead of John Cena, Nintendo will trot out its own stars: actors dressed up as Mario and Luigi.
Further information on the tour can be found below. Nintendo Switch launches on March 3 in two SKUs—differentiated only by the color of the included Joy-Con peripherals—for $299.99.
The Desert – Invite only
Feb. 23, 8:30 AM-4 PM PT
Blue Cloud Movie Ranch
20019 Blue Cloud Rd.
Santa Clarita, CA 91390
Aspen – Open to the public
Feb. 27, 8:30 AM-4:30 PM MT
45 Village Square
Snowmass Village, CO 81615
New York – Open to the public
March 3, 9 AM-5 PM ET
Broadway between 23rd and 24th St.
New York, NY 10010
David Craddock posted a new article, Nintendo and John Cena Take Switch on the Road for a Preview Tour
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He has made over 500 wishes come true, and only five other celebrities have granted more than 200 wishes: Hulk Hogan, Jeff Gordon, Dale Earnhardt Jr., Michael Jordan, and the Justin Bieber Apology Tour.
I care very deeply about his make-a-wish work.