EA to support Switch at launch because of its 'slightly different approach'

FIFA will be the first game because it has the broadest appeal.

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EA will be one of the third party publishers for Nintendo Switch games, using its flagship FIFA franchise to take the new console for a spin. And Nintendo's abilities to push boundaries is one of the reasons for teh company's support, executive VP Patrick Soderlund said. 

“What I like about Nintendo is that they come to the table with a slightly different approach,” he told IGN. “They’ve done that in the past to great success, and sometimes not so much, but I think unless you’re willing to think about something unconventional, it’s going to be hard to break ground.”

Soderlund said the Switch will do what Nintendo has been good at for years, and that is challenge convention. “Nintendo forces us to think differently. ... As game makers, makes us think about the platform in a different way.”

Making FIFA the first Switch title shows EA is supporting Nintendo. "This is our way of showing we’re going to be there, Soderlund said. "We are not announcing anything [else] yet, but you can expect us to be there once the platform launches and takes off.”

Previously,  EA CFO Blake Jorgensen had saidthat he wasn't sure how broad the appeal of the device would be, let alone how many people might be interested in the hybrid. Later in the year, EA's Peter Moore was a bit more enthusiastic, hinting that EA would be bringing a "major title" to Switch. Given FIFA's broad appeal, it is the most logical title to test Switch's viability in EA's eyes. 

Contributing Editor
From The Chatty
  • reply
    January 17, 2017 12:17 PM

    John Keefer posted a new article, EA to support Switch at launch because of its 'slightly different approach'

    • DM7 legacy 10 years
      reply
      January 17, 2017 12:25 PM

      At launch..... :(

      • reply
        January 17, 2017 12:31 PM

        With 2 games, whoopie

      • reply
        January 17, 2017 1:47 PM

        They've been honest though. If there aren't enough system sales, then they won't continue to support it. If the people show up, they'll make games for them to play. It's their solution to chicken-and-egg.

    • reply
      January 17, 2017 12:53 PM

      "one of the reasons for teh company's support"

    • reply
      January 17, 2017 1:03 PM

      Ie: easy money.

    • reply
      January 17, 2017 1:18 PM

      When the Wii U launched, EA had three big titles available : Madden NFL 2013, FIFA 2013, and Mass Effect 3. Their support of Wii U disappeared soon after. Clearly they are being much more cautious with the Switch by only releasing one title ( one of their biggest and safest bets ) at launch and not committing to any more than that at this time. And this is the problem the Switch is up against with 3rd party support.

    • reply
      January 17, 2017 2:16 PM

      Honestly, sports games like FIFA are a great use case for the dual controller multiplayer scenarios they have been pushing. I'm not a huge FIFA fan, but my boys all play soccer so we do play it off and on, and having something portable like that would be kind of cool on trips/etc.

      • reply
        January 17, 2017 2:34 PM

        Yup, outside of the US that setup makes a lot more sense. Unfortunately for Nintendo the US is their largest market.

      • reply
        January 17, 2017 2:45 PM

        Seems to me like those games are too complex these days for those controllers. Classic sports games maybe but current ones? I dunno.

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