Physical sales of Call of Duty: Infinite Warfare dropped 50 percent compared to Black Ops 3

Activision's shares fell, and analysts believe lower-than-expected Call of Duty sales could be at least partially to blame.


NPD Group published data showing that physical sales of Call of Duty: Infinite Warfare dropped 50 percent in November relative to physical sales of last year's Call of Duty: Black Ops III from the same time period.

That steep decline in the United States falls in line with data gather from UK analyst firm Gfk Chart-Track, which reported last month that the Call of Duty franchise experienced a 48 percent year-over-year decrease in first-week sales.

An anonymous source on Wall Street told CNBC that Call of Duty unit sales were down 51 percent year-over-year.

Competitor Electronic Arts, which published Respawn's Titanfall 2 and DICE's Battlefield 1 in close proximity to Call of Duty this year in order to entice consumers to its side of the fence, noted in November that digital sales account for 30 percent of total sales.

However, a 50 percent drop in disc sales spells bad news for Activision from any angle. Shares of Activision Blizzard fell 20 percent from highs in mid-October. Brian Nowak, an analyst for Morgan Stanley, predicted a 10 percent sale decline for the Call of Duty franchise.

Depending on how digital sales of Call of Duty: Infinite Warfare shake out, Activision could join the rising chorus of publishers hand-waving away concerns over low week-one sales.

"We remind people we're building a franchise with Titanfall, so it's not about the first day of sales or the first week of sales, it's about the long run," EA CFO Blake Jorgensen said following reports that early sales of Titanfall 2 would fall way under expectations. "We'll do a lot of things with Titanfall to continue to build engagement."

[Source: CNBC

Long Reads Editor

David L. Craddock writes fiction, nonfiction, and grocery lists. He is the author of the Stay Awhile and Listen series, and the Gairden Chronicles series of fantasy novels for young adults. Outside of writing, he enjoys playing Mario, Zelda, and Dark Souls games, and will be happy to discuss at length the myriad reasons why Dark Souls 2 is the best in the series. Follow him online at and @davidlcraddock.

From The Chatty
    • reply
      December 9, 2016 2:30 PM

      Ouch, that's gotta sting.

    • reply
      December 9, 2016 6:00 PM

      More competition this year doesn't help. Honestly I'm enjoying it - it is the first time since Modern Warfare I am actually interested in finishing the SP campaign. As someone else pointed out in another thread it really gets a Battlestar Galactica vibe going as you play through.

    • reply
      December 9, 2016 6:02 PM

      I wish some of these publishers would ditch the November release cram. No one is going to buy all these games at once.

    • reply
      December 9, 2016 6:52 PM

      I bought it digitally. I wanted the whole deal with the remastered Modern Warfare, and feel like at $100 with both games and all the DLC that it was a pretty decent deal.

      • reply
        December 9, 2016 8:29 PM

        This remaster, does it have multiplayer remastered, too? But, I guess, using their matchmaking system, right?

    • reply
      December 9, 2016 7:01 PM

      But what about digital

    • reply
      December 9, 2016 7:35 PM

      They've been making the same game for the last 9 years.

      • reply
        December 9, 2016 8:36 PM

        You haven't played this one obviously.

    • reply
      December 9, 2016 9:41 PM

      They've been refining the same game in tiny tiny increments for the last 9 years, maybe? Refining isn't quite right since it implies improvement, but eh, fundamentally CoD is CoD.

    • reply
      December 9, 2016 9:48 PM

      Why do they keep rebooting this shit? What was wrong with the one with Emma Stone?

Hello, Meet Lola