NBA 2K17 integrates with Fitbit for in-game rewards

Fitbit and 2K are collaborating to help gamers live a more healthy and productive life through its latest partnership.

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2K has partnered with Fitbit to allow NBA 2K17 players the opportunity to earn in-game rewards for doing nothing more than living a healthy life.

NBA 2K17 players who achieve 10,000 steps within a single day while wearing their Fitbit device will receive a temporary attribute boost to their MyPLAYER in the game, which will, in turn, enhance their performance on the court.

The integration with Fitbit will roll out on November 25, which will prompt players to apply temporary +5 attribute boosts and success rate to their MyPLAYER in categories like agility, layups, dunks, and more. The temporary boosts will significantly improve a player’s MyPLAYER for the next five games played that same day.

“It’s exciting to see Fitbit and 2K working together to reward gamers like me in a unique way,” said Harrison Barnes, Fitbit Ambassador and small forward for the Dallas Mavericks. “It’s an extra incentive to get my target steps per day because not only am I getting a physical edge, but a gaming edge, too in NBA 2K17. Now my friends and family will have to step up their game to keep up with me.” 

While NBA 2K17 is available on current- and last-generation consoles, the Fitbit integration is only available for its Xbox One and PlayStation 4 versions.

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