Switch reception by market a surprise to Nintendo president

Company also is hoping Super Mario Run spreads as quickly as Pokemon Go.

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Nintendo's new console-handheld hybrid Switch was unveiled earlier this month, and while gamers are intrigued by the possibilities, investors have not been. Shares in the company are down 10% since the reveal, and Nintendo President Tatsumi Kimishima is a bit perplexed as to why. 

"To tell you the truth, I was surprised," Kimishima told Bloomberg when asked about the shar price drop. "I had wondered about the reaction. But I don't understand why. And there's no real point in me talking about the stock price."

He said Nintendo has had revenue drops in the last eight years and only after Switch is launched next March will the company know if it is on the right track with fans. "What we aim for is to increase the number of people who play games," Kimishima said. "We want to deliver all kinds of new surprises to our customers, and it is through their support that our revenue increases. That's the end result. But if that result doesn't show, that means we weren't able to deliver. Next year is when we see the result."

As for what else the company is working on, Super Mario Run for mobile is a major initiative, and Kimishima has tasked creative head Shigeru Miyamoto with making sure the game delivers on expectations. "We all saw what happened when we delivered Pokemon Go," he said, referring to the massive numbers of players adopting the game at launch in various countries. "And honestly I was quite surprised by it myself. There's no doubt that more people are using smartphones to play games. And as this time we're using Mario, that's a very important intellectual property for us. And that's what Miyamoto's team is working on now: making sure it spreads out just as quickly as Pokemon Go."

A tall task, indeed, but one Miyamoto's credentials are aptly suited for, especially given Mario's popularity. "More than 20 million people have already registered to receive notifications when the game is available," Kimishima said. "In terms of the game itself, you can download it and play a certain part of it, and then pay a fixed price and then play it over and over as many times as you want without having to pay anything extra. And that should give peace of mind that kids can play it. And we're hoping that will help it become more popular."

Contributing Editor
From The Chatty
  • reply
    October 28, 2016 8:59 AM

    John Keefer posted a new article, Switch reception by market a surprise to Nintendo president

    • reply
      October 28, 2016 9:05 AM

      It's probably because investors are fickle people and tend not to understand video games. Also there was a significant portion who still thought that the next console was going to be a more traditional powerful box.

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        October 28, 2016 9:21 AM

        I've owned every single nintendo handheld gaming system since the original gameboy (I have an original 3DS). I currently have a Wii and a Wii U as well. The switch so far does not interest me at all. That makes me sad.

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        October 28, 2016 10:29 AM

        I imagine a lot of their investors want them to get out of hardware completely and publish on Sony and Microsoft.

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          October 28, 2016 11:00 AM

          No, not Sony and Microsoft. They want Apple and Android. But yup, that's what they want. It's stupid, honestly. I don't understand why you would invest in Nintendo only to want them to do something counter to what they're known for, what they've always done, and what they still have the potential to achieve. It's like investing in Tesla and wanting them to make a hybrid or a gas engine for their cars.

          I also don't think anyone should read anything into this.

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            October 28, 2016 11:07 AM

            You invest in Nintendo to make money. Full stop. The market believes Nintendo misfired here.

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              October 28, 2016 11:14 AM

              The market goes up and down all the time. That's not necessarily what it means at all. It's already inflated because of Pokémon Go and although it did have a drop off, it's already recovered the majority of it back. So what's the story now?

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        October 28, 2016 10:54 AM

        I've owned every single nintendo handheld gaming system since the original gameboy (I have an original 3DS). I currently have a Wii and a Wii U as well. The switch so far really interests me. That makes me happy.

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        October 28, 2016 11:02 AM

        Investors sure as shit were right about the Wii u. (And the Wii).

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        October 28, 2016 11:15 AM

        More like they saw the earnings report and don't give a fuck about what Nintendo is promising lol

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          October 28, 2016 1:00 PM

          Eh, they made 1/2 a billion this quarter. No sure they should've expected more given the circumstances.

    • reply
      October 28, 2016 9:25 AM

      [deleted]

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      October 28, 2016 9:25 AM

      You can make your console as gimmicky as you want, but your horsepower should at the very least match PS4 (not pro) levels which are the market leaders. Like it or not.
      This would at the very least inform devs that your device can run their games. They can work on how to make it work later.
      But from all the rumors I read, this thing is terribly underpowered and has a horrible battery life. Meaning its dud right out of the gates.
      Investors know knew this based on what was presented as well as gamers everywhere.

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        October 28, 2016 9:30 AM

        Agreed, agreed and agreed some more. As an investor you have to ask the question. How does this thing stack up against an iPad (which is admittedly more expensive, but NOT that much more)

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        October 28, 2016 9:57 AM

        i completely agree... but there is no way they could do a portable with the power of the PS4. If this thing is below the XB1 in specs which current rumors and already has crap battery life. It would probably be even worse with more juice under the hood.

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        October 28, 2016 10:28 AM

        Good God this subthread. You guys want to play a Super Mario on HD hardware so bad that you don't see that strategy would be suicide for Nintendo.

        They are not going to compete with Sony and Microsoft with third parties. The market has already decided those brands are "cooler" and where they want to play their Madden and COD.

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          October 28, 2016 10:31 AM

          to be fair, he also mentioned battery life in this subthread. And that's the real killer imo. I'm not paying anything for 4 fuckin hours of battery.

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            October 28, 2016 10:32 AM

            So I take it you don't own a 3DS or Vita?

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              October 28, 2016 10:52 AM

              I do have a 3ds, but it's really only for pokemon and animal crossing (both of which I play without 3d) and lasts somewhere between 6-8 hours.

              I don't really care about the hardware performance for nintendo games, they've always been able to squeeze a lot from their platforms. I do care about having to charge in 3.5 hours though. I guess it's personal preference-- you can't really say I'm wrong here.

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                October 28, 2016 11:13 AM

                I can't say your opinion is wrong, but I can say that Sony and Nintendo both aimed for a 3-5 hour battery life because that seemed to be the best performance:battery life ratio for the customer base.

                Sure, it would be nice if the 3DS battery lasted longer, but I really enjoy playing Mario Kart 7 in 3D at 60fps.

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                  October 28, 2016 11:23 AM

                  Heh, well we can both agree that Mario Kart 7 on the 3ds was a great game (probably the best mario kart game imo).

                  side note: In general I could never get into the 3d, it looked weird from any angle other than directly straight and it really messed my eyes up even then. That alone ended up saving a lot of battery life on the 3ds.

                  But yeah, we'll see how the switch does. If it really is their new "home console" and not a replacement for the 3ds-- well, I'll look at it again after it's been out for awhile. I don't know what to make of the damn thing right now, other than to say it doesn't meet my mobile needs.

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          October 28, 2016 10:59 AM

          Market leaders can change every generation. Neither the ps4 or Xbone has exactly lit the world on fire.

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            October 28, 2016 3:27 PM

            Ps4 has sold 40 million as of May. That makes it Sony's fastest selling console.

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          October 28, 2016 11:52 AM

          [deleted]

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            October 28, 2016 12:03 PM

            So you think all the need is siimilar hardware to the Xbox and PS4 and they'll get enough 3rd party support to be a player in the console space again? The Gamecube proved that is just plain wrong. The brands Xbox and Playstation carry a lot of weight, and no person that buys Xbox or Playstation is going to switch to Nintendo to play Madden. That's just ridiculous.

            Keep in mind, if they were to do what you're saying, and not get a decent piece of the market share, they would be losing hundreds of millions of dollars.

            By doing what they're doing with the switch, they can actually carve a unique niche, bringing the Wii U people and 3DS people under one umbrella, and be able to put out more games for the system since it's the only one they have to develop fore.

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              October 28, 2016 12:16 PM

              it is strange to claim no one is going to switch platforms and some brands are just too strong when
              a) we are not far removed from Xbox being a brand new brand with no allegiance fighting a massively valuable Playstation brand
              b) Nintendo itself is one of the more powerful brands around

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              October 28, 2016 1:04 PM

              [deleted]

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                October 28, 2016 3:02 PM

                GameCube was much more powerful than the ps2, but not quite as powerful as the xbox

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                  October 28, 2016 7:29 PM

                  Its cripple was the size of its disc, making it harder for third party devs to port without multiple discs.

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                    October 28, 2016 7:45 PM

                    I don't think this is true. There weren't that many multi-disc games. Resident Evil 4 was one, but it had an insane amount of assets.

                    Besides, I don't think multi-disc would stop a dev from making a game for a platform. Gamecube had plenty of 3rd party support.

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                October 28, 2016 5:16 PM

                You must be thinking of the Wii. The GameCube had the greatest market parity of any Nintendo console to date.

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          October 28, 2016 12:14 PM

          nobody decided to stake $100s of millions in development budget on the Sony and MS systems because they're cooler nor did consumers randomly decide they want Madden on Playstation because Sony is cool. Sony and MS invested a ton of effort in making those platforms attractive to a wide array of consumers and developers and created a virtuous cycle. Nintendo has not done the same. The results are this way for a reason, not because Nintendo had no choice in the matter.

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        October 28, 2016 10:40 AM

        why do you care about power? it will never have the third party games the other two consoles have. power does not imply good games

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        October 28, 2016 11:32 AM

        Yep they need more power and this thing better have more than 3 hrs if it's a portable. I mean jeez.

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        October 28, 2016 11:37 AM

        100% this ^^^^ , I just want to still believe it will match the regular PS4 hardware or be greater than a PS4.

        If the hardware is under powered or the same as the Wii U I am going to cry buckets of man tears ;(

        We will know in January 2017.

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          October 28, 2016 11:42 AM

          You might as well get ready because this is not going to be a handheld PS4.

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            October 28, 2016 12:11 PM

            You really think so, the Tegra X2 can easily push those numbers the question is did Nintendo want the Switch to push those numbers?

            Will see, if they do man will they hit it out of the park I want to believe.

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          October 28, 2016 12:38 PM

          its not going to be anywhere close to the PS4.. Nvidia Tegra chip puts it at sub XB1 levels but better than the Wii U.

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        October 28, 2016 12:47 PM

        I disagree. There IS a point to be made that a similar level of hardware would enable more ports from the other consoles and PC, but in terms of graphics power Nintendo has proven that they don't need to be a leader in hardware to have really good looking games and have a commercially successful system.

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          October 28, 2016 12:50 PM

          yes I think the key thing is they can merge the home console and mobile platforms... that could be big for them as they have quite a few huge franchises that have only stuck to the mobile Nintendo platforms thus far.

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        October 28, 2016 2:46 PM

        It's power perfectly for what it is, a portable console that also connects to your TV.

        What you want isn't this, nor was it ever intended to be that. This is essentially a souped up 360/ps3 power lvl portable with lots of new stuff never seen before in such a device, a true new look at portable gaming where smudge control isn't the limiting factor in gaming experience.

        Had it been a wii u 2 you would have a case.

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      October 28, 2016 9:59 AM

      People expected a console, not a handheld with a TV dock.

      • reply
        October 28, 2016 10:26 AM

        This article is talking about investors. Do you think investors wanted Nintendoto put out another console?

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          October 28, 2016 10:58 AM

          Yes.

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            October 28, 2016 11:15 AM

            So a $400 console that competes with Microsoft and Sony. They did that with the Gamecube and lost. Mario/Zelda aren't enough to compete with the brand recognition of Xbox and Playstation

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              October 28, 2016 12:32 PM

              But the Gamecube was practically DOA thanks to using that stupid miniDVD format, and that was Nintendo's pride more than any practical business decision.

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                October 28, 2016 2:57 PM

                ^^^ Nintendo has never given themselves a fair shot. Their name brand is much much better than Sony or MS's.

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                  October 28, 2016 7:05 PM

                  Wait, is the point here that in 2001, people were looking for consoles that could double as DVD players? Because I definitely don't think the small discs themselves were aesthetically unpleasing or anything. And they had enough storage for 99% of 3rd party games.

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                    October 28, 2016 7:15 PM

                    No, though that's something I'd forgotten about (Dvd's). My impression was that it hurt the Gamecube's third party support.

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                      October 28, 2016 7:46 PM

                      I remember it having pretty good third party support. No GTA, but I don't think that was ever in the cards.

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                    October 28, 2016 7:32 PM

                    I remember reading somewhere that the disc size was a problem for certain devs when it came to porting.

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        October 28, 2016 10:46 AM

        Then people were ignoring the rumors for months.

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        October 28, 2016 10:57 AM

        http://www.polygon.com/2016/10/20/13347910/nintendo-switch-home-gaming-system

        Nintendo's public statement is that the "...Switch is a home gaming system first and foremost."

        We don't know enough about the power of the device, but if it's more powerful than the Wii U, then it has all the power that nintendo devs need to make great, beautiful games that run well. Why do you need more than that?

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          October 28, 2016 11:01 AM

          Because this isn't 2013. The level of power you're talking about might make for a decent 2017 but will be pathetically outmatched every year following.

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            October 28, 2016 11:17 AM

            Dude, the type of customer that buys a Nintendo console doesn't give a fuck about resolution and number of polygons. Hell, 99% of console buyers in general don't give a shit. That's why the Xbox One is outselling the PS4 right now

            Stop conflating what you want from Nintendo with what the market as a whole wants.

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              October 28, 2016 11:21 AM

              but the number of those customers. hence the investors issues with rev being down. that is exactly the point.

              • reply
                October 28, 2016 11:41 AM

                Yes that's right. I also buy Nintendo consoles for Nintendo first party games like a lot of Nintendo fans but there are less of us apparently. Bring on the superconductors.

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                October 28, 2016 11:49 AM

                It sounds like you're assuming the investors want Nintendo to invest millions in a high power console like the PS4.

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                  October 28, 2016 12:06 PM

                  investors care about revenue and profit. they don't care how you get to it. and they care about it in 90 day cycles.

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                    October 28, 2016 12:11 PM

                    But you seem to be making the argument that some Nintendo with an i3 and RX 470 is what will increase Nintendo's numbers. I think looking at the past 20 years of consoles that is clearly a path to more losses.

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                      October 28, 2016 2:49 PM

                      No. I am saying that Nintendo needs a console that helps them generate max revenue and profit. Which today requires third-party sales.

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                        October 28, 2016 7:06 PM

                        then what is that console? I feel like you have no idea yourself. I'm telling you the Switch is their best shot.

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            October 28, 2016 12:31 PM

            There's zero reason for Nintendo to pursue graphics parity or superiority. Why? So they can get the latest CoD on their system? CoD players aren't going to jump ship to a Nintendo console. Neither will AssCreed fans. Neither will Mass Effect fans. Those players have already made their console choice.

            So what if it's too hard for third parties to port their games over? The majority of those games will not convince people to switch away from the PS4 or the Xbox One. Nintendo would be tilting at windmills to try to pursue that market.

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              October 28, 2016 12:36 PM

              The last..what...three? four? generations of Nintendo home console have all been mostly powered by first party titles and it's getting diminishing results.

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                October 28, 2016 12:38 PM

                And why will that be solved by chasing third party ports of CoD, etc? I don't buy it. Their primary hope is courting the big successes from their handheld software line to make fantastic Switch games.

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                  October 28, 2016 12:45 PM

                  Ports hell, I just mean third party development period.

                  Nintendo cannot survive on the few titles that they produce themselves. The market has been saying that you need 3rd party titles since the developers fled during the N64 era.

                  There is no way that Nintendo can sustain the Switch with only Nintendo produced titles, no matter how popular Zelda and Pokemon might be.

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                  October 28, 2016 1:43 PM

                  Their primary hope is courting the big successes from their handheld software line to make fantastic Switch games.

                  There's no real courting here. Those successes on the handhelds happened because the handhelds sold really well to make it a viable development target. If the Switch doesn't sell 50m+ then Nintendo isn't going to have much luck convincing those folks to move forward developing with Nintendo.

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              October 29, 2016 8:00 AM

              I think Nintendo does not WANT those sorts of games on their system. They are going after casual/family/kids in their ads all the time. They are not really looking for games like CoD. I can't remember the last rated M game that came out for a Nintendo console but there definitely have been very few and far between the last few generations.

              The point is, they don't want those sorts of third party games so they don't need the same kind of graphics and power that the PS4 and Xone have.

        • reply
          October 28, 2016 11:08 AM

          because Nintendo has shown that it can not generate the revenue that investors want with just first-party titles. so you need to bring in third-party developers. did you see all the third-party companies they listed as partners? https://pbs.twimg.com/media/CvN2pUIWIAAcxQ-.jpg those companies want innovation and power in the device to make games people want to buy.

          • reply
            October 28, 2016 11:29 AM

            [deleted]

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            October 28, 2016 12:21 PM

            yeah, Nintendo is essentially acknowledging their failure to fill out a lineup with 3rd parties and addressing it by consolidating their own development teams to one platform rather than try to fix/bet on courting 3rd parties. It still creates an awkward product where you're selling to a group of core gamers who can't rely on your product as their primary gaming system.

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        October 28, 2016 11:32 AM

        Thats exactly what everyone expected.

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        October 28, 2016 12:57 PM

        Naw, this thing looks cool. Hard to argue with a full-fledged open world Zelda game.

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      October 28, 2016 11:05 AM

      This is simple. Investors are right.

      1) the Wii looked like a winner when it was announced.
      2) the Wii U looked like an obvious loser when it was announced.
      3) the switch looks like a bit of a loser as well, though not the obvious dud that the Wii u clearly was.

      Note: I am in no way talking about the quality of these systems. Simply their market prospects.

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      October 28, 2016 11:39 AM

      My last Nintendo console was the GameCube. My brother bought a Wii and the waggle controls never excited me so I skipped that and when the WiiU came out I was a little interested in the special controller, but it looked fucking huge and waggle controls were still keeping me away.

      I've owned every Nintendo handheld, but the 3DS kinda killed the hype train for me. The gimmick just wasn't well enough executed to be worth anything, I played most often in 2D mode. The fake analog nub was a major bummer too. Games were just reaching the level of complexity to demand a decent set of controls, but to get that you needed an even bigger, clunkier add on for analog sticks.

      The PSP and PSVita micro sticks are even worse so I just completely shifted my mobile gaming to my iPad and phone with board games and fun puzzle games that don't require half decent controls. The rumors of phone skins that would add hardware controls got me a little excited until it became clear that there would never really be software support in games to take advantage of the option. I miss the GBA. Perfect formfactor with good hardware buttons, excellent battery life, and high quality games.

      I'm not letting myself get too hyped yet, but I think the Switch might be the closest thing to what I want in Nintendo gaming right now. Developers moving back to a classic control scheme for most games will be awesome, there will be solid Nintendo titles up on the big screen, and then this mobile device that has solid controls instead of little nipples and nubs. This thing will be a joy to play anywhere and will finally make modern, complex games totally practical on the go. If I'm traveling on a bus or plane I am going to have a messenger bag or backpack so the size isn't too much of an issue. I think I might miss having something I can stick in my pocket and have all the time, but then again phones are excellent at filling the gap with those ten minute opportunities. I don't even play games all that much on my phone either and if I have five minutes I'm more likely to open LattestChatty.

      So, in reality I'll be grabbing this thing and just cradling it on the couch under a pile of blankets. Maybe that's reason enough for this device to exist. I did like the idea behind the WiiU controller, but I think the Switch offers so much more too. Hopefully the size of the tablet doesn't fuck up their mobile market. Best case scenario is that the initial release is super successful, then a year later they figure out how to put the hardware into a 4.5" model. Fuck me that would be sweet.

      • reply
        October 28, 2016 12:17 PM

        Fake analog nub?

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          October 28, 2016 12:59 PM

          The little disc that slides around is not as good as a real analog stick.

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            October 28, 2016 1:27 PM

            I don't have any issue with it. It's certainly not somehow "fake".

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              October 28, 2016 2:01 PM

              Okay. Mine had a big dead zone and not enough texture to move quickly without it slipping. So I definitely did not enjoy it.

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        October 28, 2016 4:09 PM

        My last Nintendo console is a wii and it hasn't been powered on for at least 4 years. LMAO

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      October 28, 2016 1:04 PM

      20 million people signing up for Super Mario Run is pretty huge, even if only half of those people shell out.

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      October 28, 2016 1:06 PM

      What I'm surprised by is all the disappointment and negativity in this thread. Did any of you really expect Nintendo to go head to head with Sony/MS with a powerful TV-only console? That would be financial suicide and a losing arms race. This thing will have plenty of damn fun games that you can easily play anywhere. Shit, just being able to have impromptu multiplayer sessions on the go with one device sounds brilliant to me.

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        October 28, 2016 1:26 PM

        The Switch sounds great to me, frankly.

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          October 28, 2016 1:30 PM

          I'm sold unless they really fucked up the launch line up, and I skipped right over the Wii U.

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            October 28, 2016 3:12 PM

            Weren't the ps4 and xbone launch line-ups crap? And the Wii U launched with Mario.

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              October 28, 2016 3:15 PM

              they're not crap to the average gamer because new iterations of Madden, FIFA and CoD with better graphics matter to a lot of people

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        October 28, 2016 2:11 PM

        I don't get it either. This happens every time though doesn't it? People have short memories it seems.

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          October 28, 2016 2:35 PM

          It doesn't matter if Nintendo is doing terrible or if Nintendo is the best in the game, these people come out of the woodwork every time to call Nintendo a failure and call on Nintendo to go third-party, stop making hardware, etc. They were printing money with the DS and the Wii and people were still doing this.

          Nintendo will never win or do anything right in these people's eyes.

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            October 28, 2016 2:39 PM

            Some of us are old enough to remember the glory days when Nintendo was a market leader in hardware (SNES and NES). Plenty of people do not like their mobile/handheld strategy and yes, they would like Nintendo to put out a real powerhouse console like the old days.

            I'm not saying it would be smart, I'm just saying its something that some of us (probably irrationally) hold in our hearts that will never change.

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              October 28, 2016 2:47 PM

              Some of us are old enough. What is this.

              You mean when they only had to compete against Sega? They beat them with the best games, not the system that could push the best 8 or 16-bit graphics.

              Their mobile strategy has been unmatched for decades. PSP is the only thing that comes close and despite all the power, Nintendo has beat it every time.

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                October 28, 2016 2:50 PM

                I didn't disagree, I was trying to make sense of the people who come out of the woodwork and poo poo Nintendo everytime they come out with something that isn't a megaconsole.

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                October 28, 2016 2:59 PM

                They beat them with the best games, not the system that could push the best 8 or 16-bit graphics.

                they beat them by having the best first party games AND all the good third party games. You weren't having to choose between playing Mario Bros vs or whether to play Street Fighter 2 and Madden. You got the best of both worlds and then Sega had to go head to head on 1st party quality and we all know how that went. Nintendo has given up on that strategy. Now Nintendo fans have to consider giving up access to a huge portion of modern gaming or else playing Nintendo games means having to purchase multiple consoles.

                • Zek legacy 10 years
                  reply
                  October 28, 2016 3:00 PM

                  What's done is done, Nintendo isn't in the commanding position they were back then and they haven't been since the SNES which is ancient history in this industry. There's no going back now, they have to work with the what they have today.

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                    October 28, 2016 3:48 PM

                    This is the weirdest attitude. Nintendo could definitely go back to having a leading console. They choose not to.

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                      October 28, 2016 3:50 PM

                      yeah I don't understand this 'what's done is done' idea. Nintendo decides what's done. The beautiful part of new console generations is you get an opportunity to fix your mistakes no matter how bad things went last time because there's no carryover. Whereas on a platform with no such changes once you fall behind it's essentially impossible to recover (ie Windows vs Mac).

                    • Zek legacy 10 years
                      reply
                      October 28, 2016 3:55 PM

                      They can try, that doesn't mean they'll succeed. The narrative being constructed here is that all Nintendo has to do is put out a PlayStation clone and then all two-platform games will become three-platform games, and Nintendo will rocket to the lead because of their first party advantage. There are two problems with this:

                      - There's still no guarantee that third party developers will have enough confidence in the platform to go to the trouble of making a third version of their games

                      - Consumers have brand loyalty built up over a decade of Sony/MS dominance. Nintendo has a stigma among many of these users.

                      I'm not saying it's impossible to overcome these setbacks, but it's very expensive and very risky. If it fails, it fails hard. This is probably not a good gamble for Nintendo to take given their current position in the market.

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                        October 28, 2016 4:01 PM

                        but it's very expensive and very risky

                        Yes it is. In fact that's how I'd describe making a console at any power level. So you better have a big payoff for when you do it right. I'm not sure an install base in the low 10s of millions is sufficient payoff for that risk. Especially given the payoff we see available to them as a software maker on a larger platform (iOS).

                        The same people making this argument that Nintendo is on the right path are often happy to mention how Nintendo has infinite money to absorb failed hardware plays in response to why they shouldn't become a software only company.

                        Consumers have brand loyalty built up over a decade of Sony/MS dominance. Nintendo has a stigma among many of these users.

                        Then how does it make sense for Nintendo to ask people to go all-in on a Nintendo console and basically forgo non-Nintendo properties? The reality is that Nintendo's brand is super strong even if they've had some recent missteps.

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                        October 28, 2016 4:23 PM

                        It's no more expensive than the amount they put into R&D for their gimmicks.

                        They're about to have a second hardware failure in a row. The last time they tried to put out a competitive console without compromises was 1996. I think it's worth a try again.

                        • Zek legacy 10 years
                          reply
                          October 28, 2016 5:44 PM

                          lol, that's awfully presumptuous of you. People said the same thing about the DS. The question they were no doubt asking themselves is which strategy is more likely to succeed, this one or the high-end console one. Clearly they believe that they have a better shot at success by carving out their own niche.

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                  October 28, 2016 3:06 PM

                  They gave up on that strategy because they kept losing that strategy. They went head to head with N64 vs PlayStation. They lost. They went head to head (to head) with GameCube vs Xbox vs PS2 and they lost. They deviated from that strategy with the Wii and they were hugely successful. Yeah, the Wii U was a failure, but it was a failure for so many other reasons than not-competing for third party titles.

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                    October 28, 2016 3:13 PM

                    The point was merely that they were absolutely successful with that strategy in the past. A consistent theme in those failures is the refusal to acknowledge how the world is changing to not be centered around Nintendo games running on offline Nintendo hardware. It's more and more true with every generation. We saw Sony make this mistake with the PS3 and undervalue catering to 3rd parties. Sony corrected their course with the PS4 by addressing those issues in hardware and software. Nintendo is addressing the issue by effectively increasing their 1st party dev resources (by combining their mobile and handheld teams) to offset the lack of 3rd party support (a problem of their own making).

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                    October 28, 2016 3:50 PM

                    Well they're about to see again that the Wii was a fluke. Because they're going to fail with this next one just like they did with the Wii u.

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                      October 28, 2016 3:55 PM

                      Haha, a fluke? Come on, man.

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                        October 28, 2016 4:26 PM

                        It was absolutely 100% a fluke, yes. I mean that in the sense that they brought in tons of non-gamers with that system, and that's never going to happen again. Those casual gamers have too many better options now (phones, tablets).

                        Nintendo better realize that the core "gamer" audience is all they should be targeting with their hardware.

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                          October 28, 2016 5:00 PM

                          I just wish they would stop iterating in new directions, trying to disrupt the gaming market as their niche/strategy. I wouldn't be surprised if three generations from now we have a Nintendo system with no screen that we wear as a hat and it vibrates and shoots out confetti as we walk around and cross invisible barriers.

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                            October 28, 2016 5:08 PM

                            You'd be absolutely correct, except Nintendo has no chance of being in the hardware game three generations from now. They don't have nine lives for their gimmicks.

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                    October 28, 2016 5:47 PM

                    The N64 and GameCube were the deviations from their original core strategy, which is "Lateral thinking with withered technology."

                    The core of their hardware has almost always been slightly altered silicon that is already tested and understood.

                    The N64 was a chance encounter that had them eating Sega's lunch and brought them into the super rough early days of 3D. I think Nintendo clearly saw the promise of 3D and didn't feel at all satisfied with where it was, and that lead them to push further with the GameCube.

                    However at that point 3D was well supported and didn't require writing huge chunks of assembly just to get things to run at a decent frame rate, so they stepped off the gas and returned to their original philosophy. They iterated on well understood silicon and made sideways steps.

                    If you think of Nintendo as a company that lives and breathes that mantra while rarely looking outside of themselves, one that rarely even cares about what the rest of the market is doing as long as there's a profit margin being made, so many of their non-game related decisions make sense.

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              October 28, 2016 3:09 PM

              those days are long gone. every iteration from N64 on has been them being different form the competition and focusing on first party games at the expense of third party (intentional or not)

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            October 28, 2016 11:09 PM

            Doomed since 1889

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        October 28, 2016 3:00 PM

        It's not this thread. Read the article. Nintendo investors are disappointed and negative. And Nintendo is worried about an activist investor buying 5 or 10 % of stock and forcing them to do something. Like dropping hardware and making content. Because Nintendo is in Japan, that has shielded them. But that can realistically happen. Investors can force a company to make massive picots for revenue and profit.

        If the switch fails, i bet that happens in late 2017/18.

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          October 28, 2016 3:18 PM

          I'll take that willingly. I don't care about Nintendo hardware and they don't put out games with enough frequency for me to bother with a console that really only has a few must have games per generation. I'm sure I'm not the only one who just waits a few years and buys the system used at its end of life with all the games finally released, the problem with that is Nintendo gets none of that money.

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          October 28, 2016 3:23 PM

          They're not worried about that at all. They had a massive stock buy back a couple years ago. Something around 5-10% of outstanding stock. They spent a good billion or so doing it to add it to a good amount they already owned in their treasury. The stock has doubled since then. So 5% or so of Nintendo is about 2 billion. They're worth more than all of Sony.

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            October 28, 2016 3:25 PM

            at the moment Sony's market cap is ~$40bn, Nintendo's is ~$33bn

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              October 28, 2016 3:34 PM

              Okay. It was true back in like July or so.

              https://www.google.com/#q=Nintendo+worth+more+than+sony

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                October 28, 2016 3:36 PM

                yes, on the back of the insane Pokemon Go spike where a bunch of people thought we were seeing the beginning of Nintendo's IP regularly blossom on platforms with 1bn+ active users. Now investors are responding to confirmation that the best of Nintendo's work will still be stuck on a scale of mid 10s of millions of users.

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                  October 28, 2016 3:47 PM

                  It's pretty much already bounced back to pre-announcement levels so... I mean.. I think all this investor shit is overblown.

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              October 29, 2016 2:25 AM

              Nintendo also has nearly double the cash on hand and zero debt. Sony has debt of about 8BN.

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        October 28, 2016 5:14 PM

        You're on the shack and you're surprised by negativity and disappointment?

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        October 29, 2016 2:20 AM

        What I don't understand is the nonsense thinking that they can compete by introducing a third shitty PC to the market. Microsoft is barely competing there, its one reason they're hedging by turning every Windows 10 PC into an Xbox.

        Nintendo coming late with another no-innovation "me too" device is death.

    • Zek legacy 10 years
      reply
      October 28, 2016 1:52 PM

      I am super excited about the Switch and see no reason not to be.

      - All Nintendo first party titles moving forward on one home console
      - The Wii U's graphics are already good enough for me given the visual style of Nintendo's games
      - Being able to play in my bedroom (where I most often play the 3DS) is nice

      Don't give a shit about third party support. They'll keep making their games for PS4 and I'll keep buying them there.

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        October 28, 2016 3:44 PM

        Those three bullet points line up exactly with my thoughts.

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      October 28, 2016 2:40 PM

      i bet investors would've went fucking bonkers had nintendo announced they were embracing VR or AR.

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        October 28, 2016 2:41 PM

        We don't know if Switch has an AR component. VR is a money pit that Nintendo shouldn't enter.

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          October 28, 2016 2:44 PM

          i mean AR as in AR glasses, though I suppose it could always have camera stuff.

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            October 28, 2016 2:45 PM

            Yeah, AR is kinda nebulous. There are plenty of hardware applications outside of a head mounted display. I hear ya, though. It would have been cool to see them really do something crazy.

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          October 28, 2016 4:12 PM

          Enter... Again.

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        October 28, 2016 2:58 PM

        I bet they would have. And it would have been smart.

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          October 29, 2016 1:11 AM

          Why? Nobody's making much money from VR now and won't for years.

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        October 28, 2016 4:23 PM

        I'd love to see Nintendo go vr, or ar, but it's still too soon to properly resurrect something like the virtual boy.

        Cost of entry for an all in one system is too high. PS4, & psvr has largely been handed as the most inexpensive VR solution, and I want to say that setup will run you close to $800 which is well beyond the $500 console mark where historically consumers shy from.

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      October 28, 2016 4:07 PM

      I will get a switch because it definitely means there will be a monster hunter on a console now.

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      October 28, 2016 4:21 PM

      You know, I honestly don't even know what would get me to buy a Nintendo console. I've always said "make it as powerful (if not more) then a PS4, build a proper online service, get all the third-party support, and you would easily win" but since I'm a PC gamer pretty much exclusively now, I don't even think that would get me to buy the console since I would still buy everything on Steam.

      I think it's time they started porting games to PC. Never going to happen, but that's how you're going to get me to purchase their first-party titles day one, if at all.

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      October 28, 2016 5:14 PM

      Honestly nintendo can do whatever the fuck they want in my eyes. Every system they have ever released has had awesome games that you cant play anyware else. Ill probably play Zelda on my Wii u but the second there is a mario game out I will have a Switch

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      October 28, 2016 6:01 PM

      I really hope this thing is successful but based on what I've seen I just don't understand the market for it. It will sell okay simply because of the sheer power of NIntendo's software lineup but other than that, I have no idea if it will be gangbusters or not which sucks because I really wanted to see them knock it out of the park. My immediate thought upon seeing the Switch wasn't "Holy shit, I want one!" it was more of a "Uhhh... Okay. I guess we'll see where this train takes us" which isn't what they need right now.

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      October 28, 2016 11:10 PM

      Buy the rumor and sell the news. That's why

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